Alibaba officially launched the global celebrity incubation plan, announcing that it will create new employment opportunities for more than 100,000 content creators and celebrity talents in the world within one year, to incubate millions of content entrepreneurs in three years. Currently, there are four live broadcast modes on the AliExpress Connect platform: initiated by the platform merchants, influencers of the platform incubation, domestic and foreign MCN institutions, and platform-based professional live broadcast. The person in charge said that whether they can overcome the language difference and find the best match for the anchors to bring the goods is also the pain point that the AliExpress platform wants to solve. Whether they can help them overcome obstacles through technical means is the core and key to the development of overseas live streaming platforms. The data shows that the most popular types of goods consumers watch the live broadcast on AliExpress are mobile communication, beauty and health, consumer electronics, home appliances, and home appliances. From the perspective of the hot-selling commodity dimension of the live broadcast field, the most popular recently is the live broadcast of several brand new machines, including brands such as Xiaomi and Youmi.