WeChat Channel Breaks through 200 Mn DAU Challenging ByteDance
WeChat Channel, the short-vide platform embedded on the WeChat app, just hit a new record of 200 million daily active users (DAUs), according to Mr. Zhang Xiaolong's WeChat moments.
"200 million is just a start. If not marking this record, it will easily break 300 million or 400 million", writes Mr. Zhang Xiaolong, the founder of WeChat and VP of Tencent, "it requires a lot of thinkings, a lot of time, a lot of iterations and a lot of codes."
WeChat Channel was launched this February. It is considered as Tecent's traffic-oriented strategy responding to threatens from ByteDance and other short-video platforms. At the beginning of 2020, Douyin's DAU reached 400 million and Kuaishou's DAU 300 million. Many industry experts believe online media platforms are under the pressure of challenges from short-video and live-streaming platform players.