The Offline King OPPO to Shift Online with E-commerce Platform
With over 100 thousand sales outlets around China, OPPO, one of the world’s top five smartphone vendors, has secured its leading position through heavy offline promotions; OPPO is now moving to online sales.
OPPO’s exclusive e-commerce platform OPPO Mall changed its name on July 24 to Oujia Mall, whose Chinese pronunciation indicates OPPO (ou) and Oneplus (jia). The change of name reveals that OPPO’s online platform will be open to its sub-brands OnePlus and realme phones as well, presenting a more integrated online sales system.
As OnePlus and realme phone both target the younger customer group, the online sales of them are relatively strong. The two brands on the new OPPO mall will possibly bring more traffic to the newly launched platform.
OPPO which ranks in the top five in terms of shipments worldwide, has enjoyed the reputation of having the strongest offline sales channels since it was recognized as the industrial leader. However, as an aftershock of COVID-19 and the corresponding mobility restrictions, the offline sales declined sharply. Besides, as e-commerce is getting more and more mature, consumers are more willing to purchase online, even in tier 3 and 4 cities in China.