Alibaba Global Investor Conference: 70% of New Users are from the Sinking Market
This is the first time that Alibaba has systematically introduced its strategy and business progress to investors after the pandemic.
On September 28, Alibaba's 2020 annual global investor conference was held online. Jiang Fan, the President of Tmall, outlined how, in the first quarter of 2020, Tmall's physical product transaction growth rates reached 27%. And the growth rate of core categories such as apparel, fast-moving consumer goods, and consumer electronics significantly exceeded the growth rate of the Chinese retail market.
The annual active consumers of Alibaba's retail market in China reached 742 million, and the monthly active users increased by 119 million, of which 70% of new users came from the sinking market. The two paid memberships of '88VIP' and 'Taobao Money Saving Yueka' have continued to grow.
The brand flagship store has been an essential product for merchants on Tmall over the past ten years. Flagship Store 2.0 helps merchants use digital technology and mini-programs to draw more accurate consumer figures. As of the end of August 2020, Tmall flagship store 2.0 had covered 270,000 merchants.
Taobao live broadcast has driven the boom of e-commerce live broadcast. In the past 12 months, Taobao Live's turnover exceeded CNY 300 billion. The number of live broadcast users increased by 160% year-on-year, and the year-on-year growth rate of merchants participating reached 220%.
In the apparel industry where Taobao has the largest transaction scale, Alibaba's new manufacturing platform 'Xunxi' will provide small and medium businesses in these apparel fields with a data-driven, flexible manufacturing production supply chain.
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