Communication Author: Fuller Wang Aug 13, 2021 11:31 AM (GMT+8)

Owing to the success of original TV dramas, the large Internet content company still maintain remarkable revenue in the off-season

Iqiyi advertising wall

On August 12, 2021, iQIYI published the unaudited financial report for the second quarter of 2021. In the second quarter of 2021, its total revenue reached CNY 7.6 billion, up 3% year over year. Among them, the revenue from member services reached CNY 4 billion, accounting for 52% of the total revenue, while the revenue of online advertising services reached CNY 1.8 billion, accounting for 23%. Meanwhile, in the second quarter, iQiyi's revenue cost reached CNY 6.9 billion, of which the content cost was CNY 5.1 billion, basically the same as the same period in 2020. It is worth mentioning that the company's net loss was reduced to CNY 1.4 billion, which has narrowed year-on-year for five consecutive quarters. The company also announced that, as of June 30, 2021, the company had 106.2 million subscribers.

Yu Gong, CEO of iQIYI, said that although the second quarter was an off-season, driven by the company's continuous launch of original TV dramas, its subscription members increased significantly and continued to lead the market in a number of operational indicators. At the same time, iQIYI Extreme App for users in sub-tier cities in China and the company's overseas business have shown a strong development momentum.