Thank you for subscribing.

Please check your email to confirm.

Unsubscribe success..

You already subscribed and confirmed.

Please check your email.

You already subscribed.

Please check your email to confirm.

Another E-cigarette Brand Receives Investment in China's Vaper Uptrend
Another E-cigarette Brand Receives Investment in China's Vaper Uptrend
Image credit: MOTIofficial WeChat account
Associated Company
EqualOcean EqualOcean

The e-cigarette market is gaining momentum in China these days. 

When we look into the venture capitals’ appetite for e-cigarette, the transaction deals surged to 28 investment cases to date, from four cases in last year.

According to Landong Consumption, the e-cigarette company MOTI (魔笛) completed its Series A round of financing with USD 31 million on July 17, 2019.

MSA Capital, a venture capital firm that has invested Meituan Dianping, NIO, Uber and BOSS, led this round of investment. 

We saw no sign of MOTI's official announcement yet.

MOTI generates monthly revenue for more than tens of millions of dollars, making it the second-largest brand in China, Landong reported. The current largest brand RELX, reported a new injection close yesterday. In the first quarter of 2019, MOTI posted CNY 140 million revenue and CNY 10 million net profit.

The Chinese e-cigarette company earned its first pot of gold abroad. Its overseas market makes fourfold revenue than the domestic market.

E-cigarette and Heat-not-Burn (HnB) tobacco represent two main categories in the new tobacco sector. According to Tianfeng Securities, global sales of new tobacco reached USD 27.74 billion in 2018, with a sustained growth of 60.6% year-on-year. New tobacco market size is estimated to increase to USD 37 billion in 2019 globally.

Though in China, the tobacco industry is protected by the tobacco exclusive agency law (烟草专卖法) introduced and enforced by the State Tobacco Monopoly Administration as a monopoly industry, it is promising considering both 350 million smoking population and an increasing number of young consumers.

Enterprise Information

EqualOcean is a leading industry tech media and an investment research company.
CATEGORIES: AI, Research
Last Funding Type
Series C
Number of Employees
200
Number of Funding Rounds
6
Total Funding Amount
26.79M

Enterprise Information

EqualOcean
EqualOcean is a leading industry tech media and an investment research company.
CATEGORIES: AI, Research
Last Funding Type
Series C
Number of Employees
200
Number of Funding Rounds
6
Total Funding Amount
26.79M

Reach the Author!

Ask the author questions about the copied text

MOST READ

THE LATEST

Any Question

EqualOcean is a leading industrial tech media and investment research company that focuses on technological and industrial innovation in China.

We aim to assist Chinese entrepreneurial enterprises to break into the global market and provide overseas investors, VCs, and enterprises with a deeper understanding of China's business environment and to seize opportunities in China.

Join over 800,000 of your peers