China's New Consumer Brand Report 2019 and Top 100 Consumer Brand List
The country is in the transition from 'Made in China' to 'Created in China' and from 'Chinese Product' to 'Chinese Brand'. How to cement one's status in the gaming changing consumer market will be keenly discussed in this report.
Grasp it – the foreseeable big bang in China's consumer brands
The wealth of Chinese consumers is changing rapidly, despite the ‘new normal’ stage of the country’s economy and the geopolitical uncertainties. Consumer-facing companies should show keenness for this market in order to power their growth over the coming decades.
The development history of the world’s famous consumer brands has repeated itself – but varies from region to region. From both a macroeconomic and ‘cultural confidence’ perspective, today’s China resembles Japan in many aspects from the 1970s to the 1980s. Only the country now boasts a much greater middle-class population than anywhere else in the world and expects an unprecedented wave to come in the consumer market.
This report will unveil the factors underpinning the unstoppable trend of consumer upgrading in China and will also showcase of the TOP 100 new consumer brands list, with a special look at trailblazing cases in China's diverse fast-growing market.
Know it – the features of future Chinese consumers
An understanding of China’s changing demographics and the impact of these changes on the profiles of consumers helps to identify some key trends in consumption patterns likely to follow in succeeding decades. Four types of new consumers – middle-class, singles, seniors and generation Z – are selected as representative of the future. However, the diversification of population, along with geographic and Internet clusters, will eventually generate a much more complex matrix of consumer types – such as small-town youth, urban middle-class and so on – that will pose both opportunities and challenges for brand merchants.
Think it – implications for the future
New technologies have been making the time varying trends more exciting. The implications for both companies and investors are crucial for finding solutions to build stronger brands in the consumer market in China. A brand’s positioning, personalization, customization, digitalization and experience-orientation are all areas where future revolutions will take place.