The past two decades have been ones of the unprecedented success for China’s Consumer Internet – a market offering a product or service that appeals to the consumer. Now, as we look toward the future, we glimpse an entirely new vista: a world where merchandise transactions, company operations and systems of production are driven by a combination of the Internet technology, machine learning and data analytics, boosting both effectiveness and efficiency for various industries while enabling millions of customers across these sectors to enjoy a better user experience, better products and better services. That is what we call the ‘Industry Internet’ – a market offering a product or service that appeals to the enterprise.
In EqualOcean’s Industry Internet Report 2019, we look at the strengths, challenges and the path that lies ahead. In addition to the critical statistics that help outline the health of and opportunities within China’s Industry Internet, you will find out how we break down the concept and how each part is performing – right now, right here. Building on our understanding of industry verticals and the fundamental metrics of Software-as-a-Service (SaaS) companies, we discuss how startups are building their businesses, assess product/market fit in each case and measure whether they are building enough ‘integration muscle’ to compete with established players and expand into new markets. We also took look into top investor strategies and how they find the next billion-dollar businesses and high returns in the new wave of the Industry Internet. In addition, we zero in on exciting topics like Tencent and Alibaba’s strategic investment landscape; we also ask where the gap may be between China and the US in 2B markets.
In concluding our research we saw that China is traversing the ‘mature phase’ of an economic development cycle, with impressive traction in the B2B transaction space – but remains a bit ‘cloudy’ in its enterprise tech ecosystem. Based on what has been researched, EqualOcean concluded that this is just the beginning of China’s Industry Internet.