Thank you for subscribing.

Please check your email to confirm.

Unsubscribe success..

You already subscribed and confirmed.

Please check your email.

You already subscribed.

Please check your email to confirm.

More “Healthy” Products for Sale by Keeplite
More “Healthy” Products for Sale by Keeplite
Healthy vanilla sea bass salad brought to you by Keeplite. PHOTO: KeepApp
Associated Company
Keep Keep

As EqualOcean mentioned before, Keep has already placed “healthy” snacks in its e-commerce section. Previously placed products include packaged chicken breast, nuts, protein bars, etc., and products such as protein powder will be added in the near future.

After starting the gym business, selling hardware such as treadmills, and introducing healthy snacks, Keep has now added light-food salads, sandwiches and rolls takeaway. As for now the main product on the shelves is a light food salad. The new food products on the shelves include sandwiches, hand rolls, salads, etc.

According to the information from Keeplite, customers need to book at least one day in advance. Started from April 1st, the distribution of healthy meals only takes place in areas of Beijing, and it is expected that it will soon be launched in Shanghai and Shenzhen. 

The price of the so-called healthy meals as shown on the KeepApp’s food section is as follows; the sandwich is priced at CNY 24 (available at CNY 17 on discount), 3 different kinds of salads at CNY 24.9 each and 2 kinds of chicken rolls are being sold at a rate of CNY 24 and CNY 22 each (discounted price is CNY 11). Still maintaining e-commerce product performance-price ratio strategy.

With that, it can be said, in addition to offline and e-commerce, Keep began to cut into the food and beverage market, though only for healthy meals. Healthy meals are still an emerging market in China compared to gyms and fitness equipment (Keepkit).  

In 2018, after completing a USD 127 million D round financing, Keep started its offline business. Keep entered Shanghai in 2019, following the introduction of eight Keepland stores in Beijing. According to Crunchbase, Keep has raised a total of USD 174 million in funding over 5 rounds. 

Balancing energy intake and satiety (foods that have a higher satiety index keep hunger down longer) is one of the most important features of Keeplight food. 

In addition to these two points, Keep will label the food in four nutrient latitudes such as protein, fat, carbohydrates and dietary fiber, and in the future, these indicators will be reflected in the form of tools on KeepApp.

The two main points marked on the product are calories and satiety.

The supplier of Keep Salad is BAKKAVOR, which is also a Chinese fresh vegetable supplier of KFC and Pizza Hut. The products have also been sold at Starbucks and 7/11. As for distribution, Keep chooses the cold chain, and food products can be heated, reports 36kr.

From the perspective of healthy food, Keep has covered three categories; salads, healthy snacks, and nutritional supplements. This is more of Keep 's attempt to improve people’s eating habits. 

We saw “KeepKit”, a variety of home equipment such as Keep's treadmill, sportswear “KeepUp”, and also Keep's offline gym “Keepland.” Even if Keep has competitive bidding in each field, it is not the same as its competitors' business models.

Keep's online training data can be fed back to the product and gym to guide user training; the user's exercise data obtained by Keep hardware can guide users to eat healthy meals; Keep healthy meal data can be fed back to the development of training plan.

EqualOcean had also mentioned about Keep continuing to expand their fitness hardware business. Keep's fitness products include treadmills and body fat scales, and will soon be home to exercise bikes, and sports watches. Even in the future, smart watches and smart chips that connect traditional fitness equipment will be available for customers use, read more on this.

Enterprise Information

Keep is a mobile fitness community that offers a variety of training programs for different groups of people.
CATEGORIES: Wellness, Recreation
Last Funding Type
Series D
Number of Employees
50-100
Number of Funding Rounds
6
Total Funding Amount
174.50M

Enterprise Information

Keep
Keep is a mobile fitness community that offers a variety of training programs for different groups of people.
CATEGORIES: Wellness, Recreation
Last Funding Type
Series D
Number of Employees
50-100
Number of Funding Rounds
6
Total Funding Amount
174.50M

Reach the Author!

Ask the author questions about the copied text

MOST READ

THE LATEST

Wangxing to Invest USD 300 million in Chinese New Car Manufacturer Lixiang
Mobility companies and car manufacturers will further deepen cooperation.

Wangxing to Invest USD 300 million in Chinese New Car Manufacturer Lixiang

Any Question

EqualOcean is a leading industrial tech media and investment research company that focuses on technological and industrial innovation in China.

We aim to assist Chinese entrepreneurial enterprises to break into the global market and provide overseas investors, VCs, and enterprises with a deeper understanding of China's business environment and to seize opportunities in China.

Join over 800,000 of your peers