Shanghai and Shenzhen: The Dual-City Landscape and Corporate Power

In the first half of this year, Shenzhen's foreign trade performance was particularly impressive, with the city's total import and export volume reaching 2.2 trillion yuan, setting a record for the same period in history. This achievement enabled Shenzhen to surpass Shanghai for the first time, becoming China's top city in foreign trade. As leading cities in China's global expansion, how do Shenzhen and Shanghai differ in their overseas strategies and characteristics?

How Chinese "Alpha Male" Short Dramas Conquered the World

Amazon Global Selling: A Decade of Growth in a Vast Market

Din Tai Fung and the Globalization of Chinese Cuisine

Recently, the announcement that Din Tai Fung would be closing all its locations in the Beijing area has sparked widespread discussion within the industry. However, in stark contrast to adjustments in the domestic market, this Taiwanese xiaolongbao (soup dumpling) brand, founded in 1958, continues to enjoy overwhelming demand in overseas markets.

Podcast Marketing, A Useful Tool for Companies Going Overseas

Podcasts offer a cost-effective marketing channel with lower production costs compared to video ads and a more intimate communication style, leading to stronger brand loyalty. Therefore, more and more brands are leveraging podcasts for "voice" marketing, with examples such as Giada, Nike, Levi's, and Louis Vuitton using podcasts to engage with consumers and build brand awareness. Compared with Chinese market, the overseas market presents broader room for podcast marketing.

Understanding the Impact of G20 on Chinese Enterprises

In November 2024, the G20 summit held in Rio de Janeiro emphasized the critical role of emerging economies in shaping global economic policies. The summit, themed "Building a Just World and a Sustainable Planet," addressed issues such as global inequality, sustainable development, and reforms in global governance.