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The arrival of autonomous technologies depends on 4 dimensions mainly: policy, infrastructure, technology, and customer acceptance.
Image credit: EqualOcean
Autonomous driving is a disruptive innovation that seems certain to change the automobile industry sometime in the near future. For some time now, there has been talk about how the global autonomous driving market is poised to stimulate dynamic growth – while obliging carmakers, owners and governments to adapt.
Normally, the autonomous vehicle – or as many call it, the self-driving car is a vehicle that is capable of sensing its environment and moving safely on its own.
On Nov 24, EqualOcean welcomed autonomous driving industry insiders and investors to WIM Salon, where they discussed the possibility of future mobility.
The ‘mobility 4.0 revolution’ as a part of the 4th industrial revolution, is changing the rules of the transportation game and modern life. EqualOcean has combed the most-funded autonomous driving startups in China and we found that in China, both startups and the capital market have shown strong interest in this field since 2014.
Co-founder and CEO of Lidar developer ZVISION Technologies Co., Ltd (北京一径科技有限公司), Mr. Shituo (石拓), said that transportation and mobility in the past 5 years have been impressive. Infrastructure has also improved, he added, which has helped accelerate this technology on the market. ZVISION is a Beijing-based company aiming at producing high-accuracy and performance lidar that everyone can deploy. Currently, it has completed three rounds of financing and is seeking to expand in Jiangsu to achieve mass production next year.
As the General Partner of Vertex Ventures (祥峰投资), which has focused on AI, transportation, mobility and circulation industries since 2009, Mr. Xia Zhijin (夏志进) shared his opinion as an investor: “Autonomous driving will take longer to implement and commercialize in China or the US, but we are already seeing some of the startups in China doing well by providing ADAS or DMS solutions to OEMs. Personally, I am very optimistic." He also strengthened that regional diversity, such as the Mobike or Ofo story, cannot be easily copied in Europe, which means startups should think about the special situations that need to be solved based on local demand.
Co-founder of Evoke Motorcycles, Mr. Sebastian Chrobok, also said that the revolution has been huge. He has been in China since 2005 and seen a huge expansion in last-mile transport and cross-country transport. Evoke is an OEM that makes cutting-edge motorcycles powered by battery. They found that the most interesting revolution in China is the speed of charging station growth.
Enabling a car to run with little or no human input is much more complex than most people imagine, since the three key processes of an unmanned vehicle require advanced technologies.
Mr. Shi: "I believe finally the massive deployment of AI in autonomous driving would be edge computing, which means all AI chips are deployed in the vehicles. So we also need to reduce the power comsumption of AI chips as we increase the computing power. In this way, I think the AI chip complexity should be simplified, while providing more computing power at lower power consumption for the massive applications in autonomous driving.”
Mr. Xia: "We need more powerful chips in order to process the data that are generated by all the sensors. Therefore you need those chips in the car, not the cloud. Cloud computing takes 100s of milliseconds to process the data and send it back to the car, which is bad. Therefore we need an embedded system in the car to make the computing process instant. In the future, V2X infrastructure will become very important for autonomous driving. Roadside cameras, lights, etc. will be fed to your car which can help make decision making in terms of speed."
Mr. Sebastian strengthened the importance of hardware; the majority has to happen in the hardware. “Vehicles in the past were still Windows 95 under the hood, and were not designed for mass computation. What they wanted to do at Evoke was take the internal computations of the car and put it into a bike. Therefore, the chipsets were not designed for the motorcycle conditions they wanted to put them in."
Mr. Shi believed that ultimately LiDar will be the future, especially for a higher level of autonomous driving: "Two campaigns are ongoing right now (Waymo vs. Tesla). They make their decisions based on the level of their autonomous solutions. Waymo needs to ensure 100% safety for passengers while Tesla takes less responsibility.
Mr. Xia thought that startups may not be able to become big players in autonomous driving as OEMs but can become OEMs’ suppliers: "we need capable hardware before we can have a sound autonomous driving system. It could take longer to see the commercialization of autonomous driving and is still very premature. It might still need 5 years to be able to see commercialization.”
Mr. Sebastian was not going to speculate for LiDAR or Camera: "They do very basic sensor technology. Autonomous driving, as a motorcycle rider, is scary because of how they are programmed and we need to be more concerned about 'what if' situations, like the acceleration rate of the motorcycle vs the autonomous software. Therefore, the human factor is the hardest to understand for these data-driven tech companies."
Trucking and passenger Robotaxi are the most popular landing scenes for autonomous vehicles now – e.g. Waymo, the self-driving unit of Alphabet, which is focusing on ride-hailing, and TuSimple (图森未来) which focuses on developing Level-4 (SAE-standard) commercial autonomous driving truck solutions. The question of which will arrive earlier has been widely discussed.
Mr. Xia thought that Robotaxi is the better choice and more feasible within cities because trucks face very different conditions on both highways and cities in China.
Mr. Shi believed other scenarios will commercialize even faster, such as delivery, road cleaning and trucks in harbors – those applications may ramp up in 2 years.
Mr. Sebastian thought it will depend on the environment; the first arrival will happen in well-prepared industries with demand behind them.
Through 2018, we have seen a huge acceleration in investment in autonomous vehicle technology. According to KPMG, Europe and North America are more ready for this new mobility. The regional difference is huge, which shows the importance of testing, validation and homologation.
The arrival of fully autonomous cars might be some years in the future, but companies are already making huge bets on what the ultimate archetype will look like. To speed up, we need more substantial progress on fundamental fronts – in the legal framework, infrastructure, investment and consumer acceptance, which will speed up the arrival of autonomous technologies.
Another way to speed up the process, according to Mckinsey, would be to make the shift to integrated system development. Instead of the current overwhelming focus on components with specific uses, the industry needs to pay more attention to developing actual systems, especially given the huge safety issues surrounding autonomous vehicles.
World Innovators Meet (WIM) 2019 will kick off the automotive salon on Sunday, November 24th, 2019. The WIM Salon will then end with a big year-end party on Dec. 22, 2019.
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