Amazon Global Selling: A Decade of Growth in a Vast Market

Din Tai Fung and the Globalization of Chinese Cuisine

Recently, the announcement that Din Tai Fung would be closing all its locations in the Beijing area has sparked widespread discussion within the industry. However, in stark contrast to adjustments in the domestic market, this Taiwanese xiaolongbao (soup dumpling) brand, founded in 1958, continues to enjoy overwhelming demand in overseas markets.

Podcast Marketing, A Useful Tool for Companies Going Overseas

Podcasts offer a cost-effective marketing channel with lower production costs compared to video ads and a more intimate communication style, leading to stronger brand loyalty. Therefore, more and more brands are leveraging podcasts for "voice" marketing, with examples such as Giada, Nike, Levi's, and Louis Vuitton using podcasts to engage with consumers and build brand awareness. Compared with Chinese market, the overseas market presents broader room for podcast marketing.

Understanding the Impact of G20 on Chinese Enterprises

In November 2024, the G20 summit held in Rio de Janeiro emphasized the critical role of emerging economies in shaping global economic policies. The summit, themed "Building a Just World and a Sustainable Planet," addressed issues such as global inequality, sustainable development, and reforms in global governance.

Black Friday and Cyber Monday: How to Win the Cross-Border E-Commerce Traffic Battle

In 2024, cross-border e-commerce faces a reshaped global traffic landscape. Platforms like Amazon, TikTok Shop, and Shein compete on the same stage, while brands increasingly focus on standalone websites to consolidate private domain traffic. For sellers in this competitive traffic market, the key challenge is standing out and driving growth in a saturated market.

Ctrip's New Opportunity: Chinese Enterprises Going Global

The trust of Chinese users has significantly boosted Ctrip's (携程) business. However, the deficiencies in Ctrip's outbound tourism services have resulted in chaotic incidents, subjecting loyal Chinese customers to substandard treatment abroad. Despite the promising outlook under favorable visa-free policies in multiple countries, Ctrip faces growing concerns among users about whether it should take responsibility for industry governance during this period of rapid growth.

From Kenya to Mexico to the Netherlands: Tricycles' Global Expansion

"Ban" Cannot Hinder Temu's Continued Surge

Black Friday Kicks Off: How to Navigate the Latin American Market?

Exclusive Interview with Dynabridge Founder Yao Yao

"Every Category is Worth Revisiting with a Branding Approach." Against the backdrop of a rapidly restructured global manufacturing landscape, Chinese companies face a crucial choice: continue competing in low-profit OEM models or invest in building globally influential, independent brands?

The Billion-Dollar European Caviar Business, Now Disrupted by China

In the kitchen of a Michelin three-star restaurant in Beijing, the chef carefully opens a tin of black "treasures." Each translucent caviar pearl inside is immensely valuable, with prices reaching as high as 10,000 RMB per kilogram. Yet this "black gold" caviar does not come from the Caspian Sea or the Volga River. Instead, it originates from Quzhou, Zhejiang, China. This seemingly impossible fact marks a silent revolution in the Chinese caviar industry.

Forty Years of Striving: How Globalization Has Shaped Lenovo Today?

The year 2024 marks the 40th anniversary of Lenovo’s founding and the 20th year of its globalization journey. On October 30, Lenovo Group co-hosted the “Pioneers’ Voyage: 2024 Chinese Enterprises’ High-Quality Global Expansion Forum” with Sina Finance, Citic Publishing Group, and the think tank of Tsinghua University’s School of Economics and Management at the Zhongguancun International Innovation Center in Beijing.