ByteDance eyes the healthcare content business, deploying a telehealth strategy.
ByteDance announced the closure of a 100% acquisition of Baikemy.com – the only officially authorized healthcare encyclopedia source to popularize medical sciences. Blue Run Capital was the lead investor of the healthcare information provider in Series A and Series B.
ByteDance started to eye the healthcare content area since May this year and EqualOcean covered the deal news in a strategy analysis for ByteDance. The deal shows a sound match between a popular medical science intelligence and a content platform.
Founded in May 2010, Baikemy.com is the only nationally authorized knowledge platform. The National Health Commission has approved its use in popularizing medical sciences and it has become the largest professional content channel in China so far. In a professionally generated content (PGC) mode, this platform leveraging doctors from the Chinese local triple-A hospitals to provide a systematic knowledge pool. Equipped with Natural Language Processing (NLP), deep learning, knowledge graph and AI, it has covered a wide range of areas in illnesses, pharmaceutical, treatment, healthcare, recovery, nutrition and Traditional Chinese Medicines (TCM).