China's vaccination industry has long suffered the pain of information asymmetry. Based on the digital tracking system, Ali Health has launched vaccination booking services for every family.
Digital marketing for the vaccination industry. Image credit: Markus Winkler
Ali Health's (00241:HK) immunity planning center introduced the vaccination service platform 2.0, providing an innovative digital solution for user services. Users can have easy access to the professional vaccination content on this platform, obtain various consulting advice for children, and quickly book the community point and offline vaccination.
Internet giants such as BAT have already entered the online vaccination booking services. Ali Health is the only player of the three focusing on the information facility construction. Ali Health's digital facilitation is the ground for the build up immunity services 2.0. The platform includes the tracking system by assigning each vaccine kit a unique identification to ensure each vaccine is trackable, the time-sharing booking tool to manage better the traffic, a face ID-based paring function and an online consulting channel to efficiently reach out to users. The service platform 2.0, based on digital construction, provides a more precision service targeting every family.
Ali Health has deployed in the 'Internet + Vaccination' long ago. As early as in 2017, Ali Health partnered with GSK to kick off the vaccination propaganda project. In December 2017, China National Biotec Group (CNBG) landed on Ali Health's vaccination platform. The Internet group later in 2018 worked with Merck Sharp & Dohme (MSD) to launch a precision digital propaganda service for the cervical cancer vaccines.