With the intense competition in the cross-border e-commerce industry, overseas traffic and marketing costs are increasing. Meanwhile, due to differences in language and culture, Chinese cross-border vendors are not accustomed to overseas marketing
Cross-border marketing firm Brandgogo has closed an angel round worth nearly tens of millions of CNY from individual investors.
The proceeds will be used to expand its teams, attract overseas celebrities for marketing purposes, build business systems and construct global account management.
Brandgogo aims to help mid-tier internet celebrities whose followers reach from thousands to hundreds of thousands. These celebrities usually lack professional team collaboration and supply chain support, and thus they are difficult to realize traffic monetization by themselves, said Li Qin, founder and CEO of Brandgogo.
Li also noted that in terms of attracting followers from TikTok, Chinese vendors often meet problems of culture differences, lack of professionals and high labor cost of content creation.
Brandgogo launched a digital trading platform, bridging both sides. The platform covers three main functions, such as providing free data analysis, trade matching and traffic monetization.
One of the investors in this round said that Google's advertising revenue exceeded USD 140 billion while the figure for Meta was about USD 100 billion. TikTok's monthly active users remain at a world-leading level. It will lead a new trend over the next 3 to 5 years in content e-commerce and advertising revenue. Since TikTok is Brandgogo’s main client, the increasing revenue from TikTok will finally benefit Brandgogo.