Transaction Value of Mobile Phones in Jingdong 618 Pre-sale Exceeds CNY 100 Mn

Jingdong 618 (Chinese:京东618 购物节) is a national online shopping carnival in China. 18 June is Jingdong's shop day, so every year on this day Jingdong will launch a series of major promotions to celebrate and attract consumers.

Specifically, among electronic products, the turnover of Apple and Xiaomi mobile phones broke CNY 100 million in 1 second; the turnover of Vivo, Huawei, Glory, OPPO, One Plus, Motorola(Chinese:摩托罗拉), Nubia (Chinese:努比亚), Hisense, Nokia and Philips mobile phones increased by 200% year on year; the turnover of tablet computers increased by more than 100% over the same period last year, among which the realme tablet computer launched for the first time this year was sold out in 5 minutes.

Among home appliances, the turnover of medium and high-end home appliances increased by more than 8 times compared with last year, and the turnover of new home appliances exceeded the turnover of the whole day last year within 5 minutes. 

Within 10 minutes, the turnover of new air conditioners, game TVs, inverter and silent hob sets and air fryers exceeded last year's full-day turnover; the turnover of refrigerator and washing machine sets and self-cleaning floor sweepers exceeded the turnover of the whole month last year; the turnover of radio frequency beauty apparatus increased by more than 10 times year on year; and the turnover of heated water purifier increased by more than 4 times from the same period last year.

With the arrival of International Children's Day, the turnover of seven children's clothing and footwear brands such as Balabala (Chinese: 巴拉巴拉) and 361 degrees (Chinese: 361度)  increased by more than five times compared to last year. More and more parents are looking for safe and shock-absorbing shoes and bags that are more suitable for their children's growth and development. 

It is worth mentioning that the overall turnover of the entire beauty category increased by 90% year on year. Lancome, Estee Lauder, LaMer, Guerlain, Yves Saint Laurent and over 20 other brands saw their turnover grow by over 100% compared to last year.

In the first 10 minutes of Jingdong 618 shopping festival, the number of new luxury products in Jingdong's new department store increased by 156% compared to last year, and the turnover of new products grew by 200% quaeter-on-quaeter. The turnover of top luxury brands such as Bulgari, Celine, Givenchy and Loewe was four times higher than the daily turnover.