“B2B companies are suffering from soaring sales lead costs, disappearing labor cost dividends, as well as increasingly digitalized, diversified, and personalized touchpoints. All these challenges are propelling them to accelerate the digitalization of sales and marketing,” said Hong Kai, co-founder and CEO of JINGdigital.
JINGdigital(Chinese: 径硕科技), a marketing CRM company, recently completed its Series A+ funding round with CNY 50 million (USD 7.467 million), which was led by Linear Capital (Chinese: 线性资本), with participation from Infatih Group (Chinese: 信公股份).
In the past year, JINGdigital has gained popularity among investors. In June 2021, it harvested CNY 80 million in the Series A round. After the recent Series A+ round, it has raised accumulatively CNY 130 million.
Zheng Can, managing director of Linear Capital, stated: “Compared with ToC, ToB marketing automation is easier to standardize, but the products entail a higher degree of expertise. JINGdigital’s products cover entire marketing lifecycles of various industries, facilitating customer acquisition, prospect development, and sales empowerment. With excellent products, we believe that JINGdigital is to bring new solutions to marketing automation for numerous ToB enterprises in China.”
Up to now, JINGdigital’s SaaS products have served more than 500 medium and large enterprises, with more than 300 employees in China's first-tier cities. JINGdigital aims to help B2B enterprises to acquire potential customers, incubate leads, empower sales, and create an integrated marketing platform.
Its customers, besides large enterprises, also include a large number of growing enterprises, enterprises in core industries such as high-tech, manufacturing, life sciences, business services, and education.
Its competitors include Shanjing (Chinese: 善竞), Custouch (Chinese: 市场易), Novocall, and Yollty.