Honzonauto publish its new series of NEV in June to change the stereotypical image of cheap brand and try to enter the high- end market.
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New energy vehicle maker Honzonauto's (Chinese: 哪吒汽车) biggest highlight has been its sales so far this year. In June, Honzonauto delivered 13,157 units of new energy vehicles (NEV) in June,. iIn the first half of the year, Honzonauto's sales totaled 63,131 units, up 199% year-over-year, ranking in the second place behind XXpeng.iaopeng as a new vehicle manufacturer.
It should be noted thatNotably, the averageunit price of Honzonauto's NEV is relatively low, and the series V-car sold between CNYUSD 70,000 (USD 10,406) and CNYUSD 100,000 (15,000) is the best-selling model.
"Compared with NIO and other competitors, my target market should be several times larger than it, which means although Honzonauto is on par with them in terms of monthly sales, I think they arehe's doing better than me. Only when Honzonauto exceed theirhis sales by twice or three times will we be considered as good as theyhe areis," said Zhang Yong, co-founder and CEO of Honzonauto.
ForTo date, for the startups of NEV nowadays, heading for high-end is the proper direction in the future to grow bigger and stronger. But reversing the low-end brand image cannot happen overnight.
To change this situation, Honzonauto is heading for the mid-range and high end of the market, and on June 6, the S series of NEV from Honzonauto was launched for pre-sale at CNY 338,800 (USD 50,431).
In terms of branding, NEVs from Honzonauto have been labeled as cheap and onlineride-hailing vehicleautos for service since established. At present, Honzonauto has showed up as an online car for serviceride-hailing vehicle on the road mostly. However, for private consumers, no one wants to be perceived as an net car driver.Uber driver.