EqualOcean visited many auto companies and found that China's auto industry's current global layout has shown a rapid growth trend. After more than ten years of deep cultivation, the globalization of Chinese auto enterprises has gradually evolved from a simple exporter to a localized trader setting up factories overseas, producing, purchasing and selling parts and cars locally. In 2021, China exported more than 2 million cars globally for the first time.
At this forum, Deng Yuanbo, founder and CEO of REAVIS; Ji Yang, co-founder and German CEO of LiangDao Intelligence; Lu Xun, Marketing VP of Zongmu Technology; Yu Jiahong, Chief Growth Officer of Voyager Technology; Zhu Xiaosong, PIX Moving partner and Head of North America; participated in a roundtable discussion themed " the opportunities in the globalization of China's automobile industry. " Li Minjing from EqualOcean acted as the moderator of this round table discussion.
The following is a translation of the roundtable discussion, edited by EqualOcean:
EqualOcean: The first half of 2022 met exceptional situations. What are the most significant variables that affected enterprises' going abroad? In addition, can you analyze your industry's opportunities and challenges in entering overseas markets?
Ji Yang, co-founder and German CEO of Liangdao Intelligent: Since 2018, Liangdao has already laid out its overseas market strategy. No matter how the economic environment changes, China has always been an attractive market for overseas auto companies, and overseas OEMs also need China's excellent auto suppliers.
Zhu Xiaosong, PIX Moving's Head of North America: Unlike others, our strategy is to refer to the manufacturing technology, apply it to a micro factory and the local production system. We see a slowdown in economic growth, but we think China's ecosystem advantages are quite outstanding.
Lu Xun, Marketing VP of Zongmu Technology: The development trend of the global automobile industry must be electric and intelligent. Most overseas auto companies are transforming into the electric and intelligent field. It is an excellent opportunity for Zongmu Technology. In my opinion, the most significant opportunity is to increase investment in research and development to carry out differentiated competition, conduct in-depth research on local needs, and improve product competitiveness and lower cost.
Yu Jiahong, Chief Growth Officer of Voyager Technology: As early as 2020, Voyager Technology has already made a global market layout. When risks came, we already could manage and respond to international projects. Our global layout allows us to keep close contact with car companies and customers even in the current situation, which can ensure our product delivery to overseas customers.
EqualOcean: How does your company compete with internationally renowned companies in the overseas market? How can Chinese enterprises improve their competitive advantages?
Deng Yuanbo, CEO of REAVIS: Overseas business mainly depends on technology. Our team has been engaged in research and development in British universities for over ten years, so some of our technologies are leading to a certain extent.
Ji Yang, co-founder and German CEO of Liangdao Intelligent: Our approach is to learn from the top Engineers in Europe and then achieve mass production and complete the project. The German automobile industry has a long history, and there is a lot for us to learn; At the same time, we should export our great domestic products to Europe, gaining win-win results. So, positioning is crucial, and positioning determines what kind of people we need in an overseas team.
EqualOcean: As an automotive technology enterprise, technological innovation is undoubtedly significant to all companies in the field. Please share with us how to maintain such innovation?
Lu Xun, Marketing VP of Zongmu Technology: To innovate in overseas markets, I think Chinese enterprises need to find differentiated positioning. The first thing is to make products competitive. Many companies already have this kind of strength, but what they lack is "soft power," which they do not pay much attention to. More specifically, they do not think establishing a good relationship with overseas governments is important. There is no doubt that Chinese enterprises can achieve globalization and internationalization, but the prerequisite is to be willing to learn and open their horizons.
Deng Yuanbo, CEO of REAVIS: Innovation requires a team to have talents, research and development ability, thinking ability and technical knowledge. More importantly, we need to give some time and patience to innovation. It is challenging to innovate under pressure and tension.
EqualOcean: In the current situation (such as the epidemic, geopolitics, and anti-globalization), are you still optimistic about Chinese companies going overseas?
Yu Jiahong, Chief Growth Officer of Voyager Technology: It is certainly great to explore overseas markets, but it may not be suitable for every enterprise. Our technology in China is already advanced after continuous iteration and updates. Now it has the strength and ability to bring our Chinese technology to other markets and countries to compete. The enterprise needs to evaluate whether it is suitable or wants to develop the foreign market.
Concluding remarks
Thanks to everyone, for the wonderful sharing. It looks like everyone here is optimistic about the trend of globalization. Through this round table discussion, we now better understand Chinese technology enterprises' overseas development layout. This is EqualOcean. We will firmly accompany Chinese brands to achieve globalization and assume the responsibility of bridging China and the world.
EqualOcean will continue to pay attention to companies with a global vision, provide objective and valuable opinions for enterprises, and serve the globalization of Chinese brands.