Else Launched The First Flagship Chinese Store on Tmall Global

On September 29, 2022, Else Nutrition Holdings announced that it launched its flagship Chinese store on Tmall Global and is now selling Else Nutrition Toddler Formula and Baby Cereal products directly to Chinese consumers through the store. The opening of the Chinese market is the third market for Else in its international expansion. This is the second new market for Else this year, following the company entering Canada in June.

According to Hamutal Yitzhak, the CEO and Co-Founder of Else, selling our innovative, plant-based, clean pediatric nutrition products in China is a key milestone in the company’s strategic plan to become a player in the global infant nutrition market. It could help fulfill the increasing demand in China for a dairy & soy-free pediatric nutrition alternative, and provide China’s youngest generation with nutritionally balanced, whole plant, clean, dairy and soy-free alternatives, especially considering the very high rate of lactose intolerance in China of about 22.4%, the additional suspected lactose intolerant population of about 25%, and the proportion of infants and toddlers under 2 years who claim to experience allergic symptoms is as high as 40.9% (3.7 million infants/toddlers).

Else Nutrition Holdings Inc. is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. It recently won the ‘Best Dairy Alternative’ Award 2021 at World Plant-Based Expo and was a Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category.