Consumer Staples Author：Peilin He Editor：Yiran Xing Jan 29, 2023 03:13 PM (GMT+8)

BEERBITT MAN's strengths lie in its beer supply chain operations and standardized employee training programs, which will continue to be the focus of its future development.

Beer

Chinese restaurant BEERBITT MAN (Chinese: 啤卤侠) received Pre-Series A funding of nearly CNY 10 million (USD 1.47 million) on January 20. Investors are Future Value Capital (Chinese: 安益资本) and Zhou Hongbiao, founder of the tofu-featured restaurant brand Mrs. Zhou (Chinese: 周麻婆).

Proceeds will be put into market expansion, supply chain management, and talent recruitment.

BEERBITT MAN is a new restaurant chain featuring craft beer and lou sauce braised dishes, targeting middle-class male consumers aged 25-45. Its first restaurant was opened in January 2022, and it has opened 11 restaurants in Fujian province, southern China. Annual revenues of each BEERBITT MAN restaurant stood at about CNY 3.6 million to CNY 4 million.

95% of BEERBITT MAN's dishes are pre-made, which significantly reduces labor costs, according to Lin Huangheng, founder of the restaurant brand. BEERBITT MAN has engaged in direct, joint, and franchise operations and plans to focus on joint operations in its future expansion.

Future Value Capital expressed approval of BEERBITT MAN's strategy of emphasizing supply chain management, brand building, and talent development. The investor stated that it sees potential in BEERBITT MAN to become a market leader.

Other popular restaurants include COMMUNE, Helen's (Chinese: 海伦司), and XIE XIE POT (Chinese: 谢谢锅).