Technology Author：Notrice Jul 10, 2023 12:21 PM (GMT+8)

EqualOcean has learned that on July 7th, Shenzhen Zesum Technology Co., Ltd. (深圳市致尚科技股份有限公司) successfully listed on the Shenzhen Growth Enterprise Market of the Shenzhen Stock Exchange. In this listing, Zesum Technology publicly issued a total of CNY 32.17 million shares of stock at a price of CNY 57.66 per share, raising a total of CNY 1.855 billion. On its first day of trading, the stock price surged by over 20%.

Switch game

Established in Shenzhen in 2009, Zesum Technology focuses on the research, design, production, and sales of consumer electronic components, including game consoles, VR/AR devices, and professional audio equipment. Since its inception, Zesum Technology has adhered to the principles of independent innovation and research, continuously investing in R&D to meet the needs of its core customers.

According to EqualOcean, Zesum Technology's electronic component products are integrated into complete products by assembly manufacturers such as Foxconn（富士康） and GoerTek (歌尔股份), and directly supplied to end customers such as Nintendo, Sony, and Facebook. Currently, Zesum Technology has established a production layout centered around precision components for game consoles and VR/AR devices, with electronic connectors and fiber optic connectors being important components.

According to data from game research institution New Zoo, the global gaming industry market reached USD 184.4 billion in 2022. Among them, the console gaming market accounted for approximately 28.09%, equivalent to around USD 51.8 billion.

Given the high user stickiness of gaming products, the demand for games will continue to exist, and an increase in the number of players will drive the growth of the gaming market. In 2022, the global number of game players reached 3.2 billion, with a year-on-year growth of 4.9%. New Zoo predicts that by 2025, the global number of game players will increase to 3.6 billion, with game revenue reaching USD 210.2 billion.

Currently, the global console gaming market is primarily dominated by manufacturers from the United States and Japan. Leading manufacturers of gaming peripherals and accessories globally include Sony, Logitech（罗技）, Razer, Turtle Beach, Corsair Gaming, Alienware, ipega（派鲨鱼）, Rapoo Technology (雷柏科技), and Flydigi (上海飞智).

After listing on the Shenzhen Growth Enterprise Market, the funds raised will be used for projects such as expanding the production of core components for game consoles, electronic connectors, and 5G components. Additionally, the funds will also be used to supplement the working capital for the construction of the research and development center.