EqualOcean news, according to Canalys, the global smartphone market declined for the fifth consecutive quarter, with a 12% year-on-year decline in the first quarter of 2023, and the global smartphone market shipments in the second quarter of 2023 declined by 11% year-on-year.
2022 Q2 global smartphone shipments of about 287 million units, based on this calculation, in the first half of this year, global smartphone shipments were only about 525.43 million units, compared with the same period last year by about 72.77 million units. In addition, purely from the point of view of shipments year on year, in the first half of this year, the major mobile phone brand manufacturers' shipments year on year without exception appeared to decline, of which only OPPO, Apple declined by the smallest margin.
Due to high inflation affecting consumer confidence and spending, the first quarter of this year, the second quarter of global smartphone shipments fell 13% and 11% year on year. According to Canalys, in the first quarter of this year, global smartphone shipments were only 270 million units, down 13% year on year. the global smartphone market shipments in the second quarter of 2023 were down 11% year on year. According to Canalys 2022 Q2 global smartphone shipments in 287 million units to calculate, then in the second quarter of this year, global smartphone shipments are about 255.43 million units.
In summary, it is easy to see that in the first half of this year, global smartphone shipments were only about 525.43 million units. Through calculation, it is found that the global smartphone shipments in the first half of this year decreased by about 72.77 million units compared with the same period of last year.
According to calculation, in the first half of 2023 the whole year of mainstream smartphone brand manufacturers, shipments of more than 100 million units of mobile phone brand manufacturers only two-Samsung and Apple. Of these, Samsung ranked first with 113.94 million units shipped, while Apple ranked second with 101.42 million units shipped.
However, in terms of year-over-year shipments alone, there were no winners among smartphone vendors in the first half of this year. A closer look found that in the first half of this year, the global TOP-level mobile phone brand manufacturers of smartphone shipments are not ideal, of which, although Samsung is located in first place in global shipments, but its first half of the year smartphone shipments year-on-year decline of about 21.59 million units. And OPPO and Apple are mobile phone brands in the first half of this year, shipments decreased less year-on-year mobile phone brands. It is reported that in the first half of this year, Apple's shipment performance is strong, especially in the Asia-Pacific region; while in the same period, OPPO strengthened its market position in the Asia-Pacific region and its own country and performed well in the core region of Asia-Pacific.
Of course, whether it's the international market or the domestic market, the smartphone market has its own business logic. "The 'business' of the mobile phone market, both in the Chinese market and overseas markets, is focused on two extremes: one is the high-end mobile phone market represented by Apple, and the other is the low-end market below 2,000 yuan." A person deeply involved in the mobile phone industry chain said. Samsung is a typical case, it has both high-end models, the same for its contribution to the shipment of the largest assistant - A series of products. Looking ahead to the second half of this year, although it is said that the smartphone market is now sending out early signals of recovery, smartphone suppliers are also accelerating the reduction of inventory of old models, but want to achieve a full recovery in the short term or still difficult to realize.