UREVO Secures Exclusive Investment in Series A+ Round Led by Vision Knight Capital

Chuzhou UREVO Life Technology Co., Ltd. (referred to as "UREVO", Chinese: 之乐科技) has recently completed a Series A+ financing round of tens of CNY millions, with exclusive investment from Vision Knight Capital. The funds raised in this financing round will primarily be used by UREVO to further develop its "hardware + software + content" three-pronged approach, enrich its aerobic exercise hardware matrix, establish software architecture, and gradually build an intelligent fitness ecosystem integrating hardware and software.

Established in 2022, UREVO is primarily engaged in the research, design, and sale of smart fitness products and content. It has already become a leading Chinese brand for smart fitness equipment in the global market. Centered around its proprietary brand, UREVO is building an integrated ecosystem of intelligent sports and fitness products, driven by categories and products. Its main products include treadmills and exercise bikes, which are distributed through various channels such as Amazon, independent websites, and offline stores, covering markets in China, the United States, Europe, and others. Currently, it has become a leading brand in the US Amazon market with the highest market share.

Public information reveals that product strength is a strategic focus for UREVO. The company concentrates on building its own brand and caters to various usage scenarios, including home fitness and outdoor sports, with products such as all-in-one treadmills and dynamic exercise bikes. In terms of marketing, UREVO collaborates with fitness influencers (KOLs) and adopts a multi-channel approach to brand promotion, covering online platforms like Amazon, eBay, and independent websites, as well as offline channels like The Home Depot, Target, and Costco.

In terms of innovation and research, UREVO has made pioneering advancements in hardware, including innovative structural stacking design and the development of several patents in technologies such as single and bidirectional flywheel switching. On the software front, the company focuses on independent development of IoT and content operation platforms, ensuring intelligent interaction and meeting the demands of user experience with a focus on safety and reliability.

Regarding its supply chain layout, UREVO vertically integrates its supply chain, enhancing cost-effectiveness through overseas warehouses and improved capabilities in handling large-scale logistics.

The team at UREVO expressed their commitment to rapidly building an intelligent sports and fitness ecosystem under the three-pronged approach of "hardware + software + content," leading users towards a new lifestyle centered around exercise and fitness.

Wei Zhe, Chairman and Founding Partner of Vision Knight Capital, stated that Vision Knight Capital holds a positive outlook on overseas enterprises with technological and production capabilities, as well as outstanding product strength. UREVO, with its focus on categories and products as the driving force, possesses a team with industry experience and abundant resources. They are dedicated to independent research and development of both hardware and software, continuously improving and iterating their products. In the future, Vision Knight Capital aims to establish a closer and more cooperative relationship with UREVO within the industry ecosystem.