According to People's Daily Beijing on March 17th, recently, YADEA held the first car delivery ceremony in Indonesia's production and research factory. It is reported that this is a new initiative of YADEA to further promote the layout of globalization following the construction of the YADEA Vietnam factory. YADEA's overseas layout to actively meet consumer demand for environmentally friendly low-carbon travel.
"We will further strengthen the quality-centered concept and comprehensively improve product quality and production efficiency. Continuously increase investment in R&D, actively promote intelligent manufacturing and green production, and commit to building a more sustainable and intelligent production management system." Rong Wenyou, General Director of YADEA Vietnam Factory, proposed that in terms of scientific and technological innovation, it will continue to increase R&D investment.
According to reports, YADEA EV actively explores the development path of new quality productivity, continuously increases R&D investment, and promotes scientific and technological innovation and industrial upgrading. Data show that YADEA's R&D investment in 2023 increased by 31% compared to last year, and the number of patents also realized a 19% increase.
"One of our core values is user-centeredness, and the R&D center, through the in-depth study of the travel habits of local and Southeast Asian users, will tailor-make and design compatible high-quality products for different groups of people based on demand. At the same time, we will continue to deepen our efforts in green technology and continue to provide green solutions for mobility." Rong Wenyou said, "To meet the mobility needs of the people, we will export our products to neighboring countries in Southeast Asia and radiate globally."
As early as 2007, YADEA began the road to globalization, taking the lead in internationalization by going to sea. 2014 to establish the first overseas YADEA store, and 2019 in Vietnam to establish the first overseas production base, becoming the industry's first enterprise to build factories overseas. Currently, YADEA has four major operation centers worldwide, China's Wuxi headquarters, Germany's operation center, the United States office, and the Vietnam branch, and continues to deepen the localization of operations in overseas markets.