Chery Automobile officially unveiled its inaugural electric vehicle offering, the Omoda E5, in Surabaya City on March 25th. This strategic move signifies Chery Automobile's deepening engagement with the Indonesian market following its initial promotion in Jakarta in February 2023.
The introduction of the Omoda E5 was facilitated by Manang Sukses Abadi Company, one of the three authorized dealers of Chery Automobile in Surabaya City. Cheliyono Jenardi, the leader of the company, expressed confidence in the competitive potential of the Omoda E5 within the Indonesian market. He emphasized Indonesia's significance as a pivotal market for Chery automobiles, hence Jakarta being selected as the initial launch city. Jenardi also highlighted Surabaya City as the second launch location in Indonesia, recognizing its substantial market potential.
Bobby Wirawan, sales manager at Chery Auto Indonesia, disclosed that the Omoda E5 has garnered a positive reception from society since its debut, with a remarkable 2,500 vehicle order notice (SPK) issued. The company aims to sell between 50 to 70 vehicles in East Java during Eid al-Fitr 2024.
Furthermore, in a bid to incentivize purchasing, Chery has rolled out multiple promotions for the first 4,000 customers acquiring the Omoda E5, including a lifetime warranty and other discounts. Chery has underscored its commitment to potential consumers, prioritizing product sales and ensuring a satisfactory purchasing experience and robust after-sales service.
Aligned with the Indonesian government's objectives of curbing carbon emissions and fostering clean energy, the electric vehicle market is experiencing rapid growth, presenting opportunities for Chinese electric vehicle manufacturers like Chery. By collaborating with dealer Manang Sukses Abadi, Chery Automobile effectively introduces its products to the Indonesian market, leveraging extensive sales networks and channels to reach a wider consumer base.