On July 15th, POP MART released a positive profit forecast, expecting that the Group's revenue for the six months ending June 30th, 2025 may increase by no less than 200% compared to the six months ending June 30th, 2024.
It is expected that the Group's profit for this period (excluding the fair value change gains and losses of financial instruments that have not been fully calculated) may record a growth of no less than 350% compared to the Group's profit in the same period last year.
According to financial report data, in the first half of last year, POP MART achieved a revenue of CNY 4.56 billion, a year-on-year increase of 62%; the net profit attributable to the parent company was CNY 921 million, a year-on-year increase of 93.32%. Based on this calculation, POP MART's revenue in the first half of this year may be no less than CNY 13.7 billion, and the net profit attributable to the parent company may exceed CNY 4.1 billion.
Source: POP MART 2024 Interim Report
POP MART stated in the announcement that the performance fluctuation is mainly due to the further improvement of the global recognition of the brand and its IPs, the diversified product categories promoting the Group's revenue growth, and the continuous rapid growth of revenue in all regional markets. In addition, the proportion of overseas revenue continues to increase, and the change in revenue structure has a positive impact on gross profit and profit.
Going global is currently the most eye-catching business of POP MART. POP MART's overseas expansion journey began in 2018. At present, it has entered 23 overseas countries and regions including South Korea, Japan, and Singapore, and opened offline stores in countries such as the United States, the United Kingdom, Canada, and New Zealand. Wang Ning, the founder of POP MART, recently stated in an interview with CCTV News that the overall overseas revenue of POP MART this year may exceed that of the domestic market.
At the beginning of this year, Wang Ning said at the 2024 financial results performance exchange meeting that the company's sales growth rate in 2025 is expected to reach more than 50%, and the business in overseas, Hong Kong, Macao and Taiwan regions can achieve a growth of more than 100%. In the future, Chinese trendy toys led by POP MART may continue to accelerate their overseas expansion.