On December 20, Mixue Ice Cream & Tea (蜜雪冰城) officially opened its first U.S. store in Hollywood, Los Angeles. The outlet is located directly opposite the TCL Chinese Theatre on Hollywood Boulevard.
The U.S. debut store continues the brand’s classic menu lineup, offering ice cream, pure tea, fruit tea, milk tea, and freshly brewed coffee. The menu has also been adapted to U.S. consumer preferences, with multiple topping options and customizable sugar levels.
According to in-store menu information, Mixue’s signature ice cream is priced at USD 1.19, iced lemonade at USD 1.99, latte coffee at USD 2.99, and pearl milk tea starting from USD 3.99. Overall, product prices range from USD 1.19 to USD 4.99, significantly lower than those of comparable local brands.
On the opening day, the Hollywood store attracted a large number of local consumers, who visited to try signature items such as ice cream, lemonade, and taro ball grape drinks.
In 2018, Mixue Ice Cream & Tea opened its first overseas store in Hanoi, Vietnam. To date, the company has established approximately 4,700 stores overseas, spanning 13 countries.
Since the beginning of this year, Mixue Ice Cream & Tea has continued to advance its global expansion strategy. In March, it opened its franchise system in Japan; in April, it entered Almaty, Kazakhstan; and in May, it signed an intended procurement agreement worth RMB 4 billion with Brazil.
According to available information, several new Mixue Ice Cream & Tea stores in the United States are currently under preparation, while store expansion in Brazil, Mexico, and other countries across the Americas is progressing steadily.