SF Express Middle East, a subsidiary of SF Express (顺丰), has signed a cooperation agreement with Oman’s Asyad Group at Asyad’s headquarters in Oman. The signing marks a key milestone in the partnership, upgrading cooperation in cross-border e-commerce logistics and integrated transportation, and ushering in a new phase of closer collaboration between the two logistics groups.
Under the agreement, the two sides will continue to advance cooperation across three main areas. In the development of regional express delivery networks in the Middle East, they will work together to enhance last-mile delivery capacity in Oman through network coordination and resource optimisation, strengthening urban distribution and regional coverage. The partners will also expand cross-border delivery routes between Oman and key Middle Eastern markets, improving connectivity across international shipping links and gradually完善ing the regional express network. Cooperation will also be deepened in time-definite products, oversized shipments and value-added services, with the aim of offering more flexible and reliable delivery options and upgrading regional express services.
In cross-border logistics, the two sides will leverage SF Express’s dedicated cargo aircraft network alongside Asyad’s extensive express coverage in Oman and the wider Middle East to jointly develop cross-border e-commerce logistics solutions featuring high speed, stability and cost efficiency. Focusing on the China–Oman corridor, the partners will continue to optimise transportation products and routes, positioning Oman as a key logistics hub to strengthen fulfilment capabilities for major Middle Eastern markets. By improving controllability, transparency and delivery experience across cross-border logistics links, SF Express aims to provide more competitive logistics support for Chinese brands and cross-border merchants.
Across the end-to-end supply chain, SF Express will work with Asyad to deepen cooperation in warehousing management, order fulfilment, customs clearance, reverse logistics and data connectivity, enhancing supply chain performance and coordination in Oman. Combining SF Express’s capabilities in supply chain planning, digital systems and end-to-end visibility with Asyad’s strengths in regional networks, postal systems and local resources, the two sides plan to build a more robust and efficient collaborative supply chain system to serve a wide range of industry clients.
The partnership represents an important step for SF Express in expanding its resources and capabilities in the Middle East, while also reflecting the two sides’ joint efforts to strengthen the regional logistics ecosystem.
Looking ahead, the partners will continue to advance cooperation under the agreed framework, steadily promoting logistics resource integration, network coordination and infrastructure development to provide more efficient, reliable logistics and supply chain solutions for e-commerce platforms, cross-border merchants and global customers. The cooperation is expected to further strengthen cross-border logistics capabilities in the Middle East and support regional trade development.