Amazon Global Selling: A Decade of Growth in a Vast Market
Dec 17, 2024 05:43 PM
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Dec 02, 2024 02:15 PM
The development of the Three Squirrels is facing a bottleneck period.
Image credit: EqualOcean
Three Squirrels has released its 2020 semi-annual report. The report shows that the company recorded revenue of CNY 5.25 billion, a year-on-year increase of 16.42%; net profit attributable to the parent was CNY 188 million, a year-on-year decrease of 29.51%.
The third-party e-commerce platform generated CNY 4.44 billion revenue, accounting for 84.54% of the operating income, while the self-operated APP experienced CNY 25 million revenue, accounting for 0.48% of the operating income.
Specifically, the gross profit margin was 25.7%, a year-on-year decrease of 5%. The gross profit margin of various products declined collectively. Among them, the gross profit margin of nut products with the most significant revenue was 23.94%, a year-on-year decrease of 6.64%. For other products such as bakery, meat products, dried fruits, the margin decreased by 2.31%, 5.40%, and 4.32%, respectively.
In terms of stores, 38 outlets opened. As of the end of the period, a total of 139 stores achieved operating income of CNY 310 million, accounting for 5.90% of operating income; 209 new alliance stores opened, with a total of 478 stores as of the end of the period, achieving operating income of CNY 157 million, accounting for 2.99% of operating income.
Three Squirrels claimed that the flow of online platforms was further dispersed, and the multiple flow entrances caused the flow of mainstream e-commerce channels to decline, and the growth of online sales to slow down. The company has taken active measures to expand the e-commerce channel through emerging tools such as live broadcasts and short videos with the help of digital technology, which has increased customer acquisition costs while ensuring sales growth.
Amazon Global Selling: A Decade of Growth in a Vast Market
Dec 17, 2024 05:43 PM
Podcast Marketing, A Useful Tool for Companies Going Overseas
Dec 02, 2024 02:15 PM