Technology Author：Yiru Qian May 16, 2022 11:19 PM (GMT+8)

The growth rate of JD Cloud in 2021 was 65%, exceeding the industry average, sources said.

Jingdong Finance

JD Cloud recently released a digital intelligence marketing growth solution and two platforms, namely JD Bio-Asset Supervision Platform and JD Supply Chain FinTech Platform, to help financial institutions to establish a sustainable growth marketing and operation system.

It aims to improve financial institutions' channel management capability, digital intelligence operation capability and ecological co-construction capability via whole-process algorithm optimization, whole-scene marketing operation and whole-channel ecological construction.

The solution designed for financial institutions would integrate scenario marketing with the concept of open banking through precise user portrait, with the help of JD.com’s technology advancement. 

Meanwhile, leveraging JD’s online and offline digital marketing capabilities and channel resources, the solution is expected to integrate financial consumption scenarios with non-financial ones to help financial institutions achieve sustainable growth.

According to public sources, JD Cloud has partnered with numerous state-owned banks and joint-stock commercial banks to create a full-scene marketing ecology and explore digital cooperation models to achieve customer acquisition and sustainable user management and customer growth. They include Bank of China, Industrial and Commercial Bank of China, China Construction Bank, CITIC Bank, Minsheng Bank and Ping An Bank. 

The JD Bio-Asset Supervision Platform integrates JD Technology's AI, big data, blockchain, IoT and other technical capabilities, realizing the whole life-cycle supervision of the bio-asset and forming dynamic and traceable blockchain bio-assets.

According to IDC, a premier global research institute, China’s financial cloud market size reached USD 3.9 billion in the second half of 2021, up 39.3% YoY, with a growth rate of 42.9%. JD Cloud ranked fifth in the financial cloud solutions market, accounting for 11.5%. Alibaba garnered the top at 24.4%, followed by Tencent, Huawei and Baidu.