Consumer Staples Author：Hu Bi Aug 02, 2022 04:31 PM (GMT+8)

Product upgrade and specialization for overseas e-commerce will usher in huge market opportunities in the next decade, and firms like EasyYa are ready to seize them.

Cross border E-commerce

Chinese cross-border supply chain provider EasyYa (Chinese: 易芽) bagged hundreds of millions of CNY in a series B funding round. The funds raised by the company will be used for product and service upgrades, factory-side SaaS system development and supply chain boutique research and development. At the same time, the company announced strategic cooperation with state-backed funds and corporations.

EasyYa focuses on supply chain integration and technological innovation, providing cross-border sellers with extensive data selection, boutique procurement, supply chain billing and other service segments. It has received investments from SCGC (Chinese: 深创投) and other funds before.

With the influence of the macroenvironment for cross-border e-commerce and changes in the market, traffic is no longer the main and foremost concern of businesses. Instead, creating a digitally driven supply chain ecology has become an essential area in the development of cross-border e-commerce. Now, it is more of a competition for supply chain efficiency, and data is needed to achieve it.

After this round of financing, the critical step to be taken by EasyYa is to launch a SaaS system for the factory side. The latest SaaS system developed by the firm is widely used by cross-border sellers, and both the sales data and consumer review data of mainstream cross-border e-commerce platforms such as Amazon and Walmart have been studied. Based on this, intelligent selection functions for sellers have been launched.