Pioneering Sustainable and Stylish E-Bikes, Dyu Intelligent Mobility Eyes Global Expansion
In a recent development, leading Chinese e-bike manufacturer Dyu Intelligent Mobility has successfully raised CNY 100 million in its Series A funding round, with CICC-backed China Huirong Financial Holdings taking the lead. The funding infusion is earmarked for team expansion, product innovation, market outreach, and optimization of the supply chain.
Dyu Intelligent Mobility Technology Company, founded in 2016 and headquartered in Shenzhen, China, is a major player in the e-bike industry, specializing in the development and sales of intelligent lithium-electric assisted bicycles. The brand prioritizes high-design aesthetics and smart features, with a commitment to lightweight products. The core team includes professionals from renowned international firms such as Huawei, Baidu, and Mobike. The company has dedicated business units for sensor-based vehicles, intelligent lithium-electric bikes, and personal mobility robots.
Recognizing the e-bike opportunity early on, Dyu Intelligent Mobility strategically entered overseas markets in 2017. In the same year, it achieved an impressive shipment volume of 18,000 units. The following year, it became the first Chinese e-bike company to enter the Costco distribution channel. Over the subsequent years, the company maintained robust revenue growth, doubling its figures annually.
The success of Dyu Intelligent Mobility can be attributed to its dual-drive model, which combines a German design team with a Chinese supply chain. This approach has propelled the company to consistently high overseas shipment volumes, securing its position as an industry leader. In 2020, the company surpassed sales of 150,000 units, becoming the first Chinese e-bike exporter to break the 100,000-unit mark. Dyu Intelligent Mobility currently ships over 500,000 units annually to consumers in more than 60 countries worldwide.
The company focuses on the European and American markets, where e-bike adoption is increasing, and strategically targets the transportation needs of young individuals with limited living spaces. Over 50% of its offerings in Europe and the United States are foldable e-bikes, which aligns with the preferences of this demographic. With a product lineup that includes foldable, urban, mountain, and fat-tire e-bikes, Dyu Intelligent Mobility holds over a hundred global patents.
The company draws inspiration from nature's aesthetic phenomena, incorporating the Fibonacci sequence into its product design, including the iconic D series, to enhance visual appeal with the golden spiral. Dyu Intelligent Mobility is committed to user-centric and innovation-driven product development, rooted in its experience in the balance between aesthetics and functionality.
Dyu Intelligent Mobility has an online presence through its official website and platforms like Amazon, but approximately 90% of its revenue still comes from offline channels. The company has partnered with major retailers such as Costco and Sam's Club in the United States, Carrefour and Auchan in France, and Myer in Australia. It has also expanded its reach in European countries with a network of decentralized dealers. To expand into overseas markets, the company has established warehouses and service centers in the United States, the United Kingdom, the Netherlands, Poland, and other locations.
With a strong presence in short-distance travel and a first-mover advantage in the e-bike market, Dyu Intelligent Mobility is well-positioned to capitalize on its funding advantage from the recent Series A round. This strategic move is expected to impact the e-bike market over the next two years.