Shopee Mexico will launch a "combined payment" feature on July 3, 2024, to enhance the shopping experience and help sellers increase order volume.
EqualOcean reports that Shopee's Mexico site will introduce an innovative "Consolidated Payment" feature on July 3, 2024. This feature aims to enhance the shopping experience for buyers and boost order volume for sellers. Buyers will be able to consolidate orders from multiple stores into a single payment. If the total order value reaches the platform's free shipping threshold, buyers can enjoy free shipping. Additionally, buyers can use other platform coupons simultaneously, gaining double benefits.
To protect sellers' interests, shipping fees paid by buyers will go directly to the platform and won't affect the sellers' pricing. Shopee provides a detailed fee schedule and pricing tools accessible through the enterprise WeChat login. To promote this new feature, Shopee will launch related promotional resources. Products meeting specific discount requirements, especially those priced above 79 Mexican Pesos, will have the opportunity for additional platform exposure.
Shopee, headquartered in Singapore. Since its launch in 2015, Shopee has rapidly grown to become a leading platform in the Southeast Asian market, expanding into other regions over time. In Latin America, Shopee entered the Brazilian market in 2019, followed by Mexico, Chile, and Colombia in 2021. Shopee has seen significant success in Brazil, contributing about 5.3% to Shopee's total Gross Merchandise Value (GMV). In other Latin American countries, Shopee also ranks high in mobile shopping app downloads (Wikipedia) (Tech in Asia).
The Mexican e-commerce market has been growing rapidly. In the first quarter of 2024, sales of home appliances increased by 46%, and electronics (including computers, tablets, and phones) saw a substantial growth of 42.4%. Shopee's strategy in Latin America includes deep localization, adjusting its business model to meet the specific needs and preferences of local consumers. Despite some setbacks, Shopee's commitment to the region demonstrates its confidence in the potential of the Latin American e-commerce market