EqualOcean has learned that on November 28，Hisense Group（海信集团）announced the opening of its latest flagship store in Riyadh, the capital of Saudi Arabia. This marks an important step in Hisense's expansion strategy in the Middle East market. The flagship store is not just a retail location, but also an innovation center, designed to provide Saudi consumers with an immersive experience through the latest smart home and entertainment technologies. The opening of this flagship store not only offers Saudi consumers a one-stop shopping experience, but also reflects Hisense's keen understanding of local market needs. Hisense plans to optimize its products and services based on local consumer demand, driving the continuous growth of the Hisense brand in Saudi Arabia.
The Hisense flagship store in Riyadh is located in the city’s upscale shopping district, serving as a key retail hub for the brand in Saudi Arabia. The new store spans over 500 square meters, with modern design and unique layout, offering a comprehensive product experience to consumers. A key highlight of the store is the launch of Hisense’s 110-inch ULED X Mini LED TV, which sets a new benchmark for home entertainment. This flagship television transforms any room into a luxury cinema, offering an unparalleled combination of performance and design. Hisense showcases its global leading technological achievements to the Saudi market, particularly in the fields of smart TVs, home automation, and energy efficiency, demonstrating its commitment to modern lifestyles through products that blend functionality, design, and advanced technology.
Saudi Arabia is one of the largest and fastest-growing consumer markets in the Middle East. With the advancement of the "Vision 2030" reform plan, the Saudi market is rapidly evolving, particularly in the demand for smart home appliances and high-end household products. Saudi consumers are increasingly seeking technological innovation and high-quality products. Since entering the Saudi market, Hisense has established an extensive sales network through partnerships with local distributors and retailers, and has opened multiple retail outlets in several cities. The opening of this flagship store is undoubtedly a significant move for Hisense to deepen its presence in the Saudi market and enhance its brand influence. With this new retail experience, Hisense hopes to further strengthen its interaction and connection with consumers, laying a solid foundation for its long-term development in Saudi Arabia.
Picture Source：Gulf Tech News