February 17, 2025 – French automaker Renault and China's Geely Holding Group have officially reached an agreement to manufacture and sell zero-emission and low-emission vehicles in Brazil.
This collaboration will utilize Renault’s production facility at the Ayrton Senna Industrial Complex in São José dos Pinhais, Paraná, and leverage Renault Brazil's existing sales network to promote Geely’s low-emission vehicle models. This initiative not only helps both companies expand their influence in the Latin American market but also aligns with the global automotive industry's shift toward green mobility.
The primary objective of this partnership is to strengthen competitiveness in emerging markets amid global trade tensions and supply chain challenges. As the largest automotive market in Latin America, Brazil has been witnessing growing demand for eco-friendly vehicles. By localizing production, Renault and Geely aim to reduce import tariffs and other trade barriers, improve market adaptability, and accelerate the local adoption of electrification and hybrid technologies.
This partnership will have a profound impact on Brazil's automotive industry and present new opportunities for Chinese car manufacturers in their global expansion efforts. In recent years, the Brazilian government has been actively promoting low-carbon transportation, introducing various policies to support the new energy vehicle (NEV) sector. As one of China's leading NEV companies, Geely seeks to leverage this partnership to further expand its international footprint while deepening China-Brazil automotive industry cooperation. Additionally, this initiative may influence other automakers operating in Brazil, encouraging them to accelerate local investments in the new energy sector to cope with intensifying market competition.
The Renault-Geely alliance signals a new phase of competition in the South American NEV market and reflects the evolving global strategies of Chinese automakers.