Communication Author：Chendi Qian Editor：Luke Sheehan Aug 27, 2020 10:26 AM (GMT+8)

... as revenues increased 70% to CNY 2.62 billion in the second quarter.

Image credit: Joseph GTK/Shutterstock

On August 26, Bilibili ( also called B site), China's leading entertainment platform and the site that attracts the most generation Z users, announced its financial reports for the second quarter ending June 30, 2020.

The report shows that B site's revenue reached a new high, to CNY 2.62 billion (USD 380 million), a year-on-year increase of 70%. Average monthly active users (MAUs) reached 171.6 million, representing a 55% increase from the same period in 2019. Average monthly paying users (MPUs) reached 12.9 million, a year-on-year increase of 105%.

As for revenue, Bilibili's most massive income was still mobile games, occupying 47.69% of the total revenue and increased by 36% compared to the same period of 2019. Its value-added income, including live streaming, representing 31.53% of the total income and a year-on-year increase of 153%.

B site's gross profit was CNY 604 million (USD 86 million), representing an increase of 140% from the same period in 2019.

Bilibili has evolved greatly since 2019 – from a platform famous for ACG culture previously to nowadays a place of diverse contents, including financial knowledge, makeup and lifestyle.