Is Bilibili the Next YouTube in China?
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Is Bilibili the Next YouTube in China?

Is Bilibili the Next YouTube in China?

Communication Author: Huicong Yi Aug 28, 2020 11:55 PM (GMT+8)

Contributors-

EditorLuke Sheehan

Pages32

CopyrightEqualOcean Intelligence

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Introduction

As content generalizes and platform continuously breaks its circle, BILI is going towards to becoming YouTube in China. However, confronted with the strategy of breaking circle, community culture is also a barrier for BILI.

Highlights

  • BILI has the largest video producer community in China
  • Incentive system of BILI have had a head start over most of their competitors in China
  • The offline activities and business development connection between BILI and the video producer are tighter
  • Backed by Ali and Tencent simultaneously, which provides a good investor relationship

Contents

  • 1 Introduction
  • 2 What is BILI?
  • 3 User profile of BILI
  • 4 Bulls and Bears
  • 5 Is BILI’s growth logic solid?
  • 6 Other possibilities
  • 7 The moat
  • 8 Is BILI the next YouTube in China?

In this report

5
ways

of dissecting Bilibili's revenue model

35
charts

explaining the business model and potential of Bilibili

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