DingTalk recently completed a round of personnel reshuffle to enhance key account service capability
Alibaba’s all-in-one workplace mobile app DingTalk (Chinese: 钉钉) confirmed the report on March 17 that Ku Wei, Vice President of Alibaba Group, has joined DingTalk as COO, responsible for the key account strategy and promoting the unit’s ability to serve big corporate clients.
Prior to Alibaba, Ku Wei served as the deputy general manager of China Unicom's marketing department and the general manager of Unicom Vsens. With many years of experience in major client service, he joined Alibaba in August 2016 and served as the general manager of Alibaba Cloud IoT and the general manager of Tmall Genie.
Previously, Alibaba Cloud's clients were mainly large enterprises and DingTalk mainly served small and medium-sized companies. In September 2020, Alibaba Cloud unveiled a strategy to integrate AliCloud and DingTalk, whereby DingTalk could leverage the digital capabilities of AliCloud to serve medium and large-sized clients and AliCloud could employ DingTalk to move up and down the value chain.
DingTalk is a multi-terminal platform for free communication and collaboration specially created by Alibaba Group for Chinese enterprises. It was launched in December 2014.
As of August 31, 2021, DingTalk’s number of registered users had exceeded 500 million, and the number of organizations using DingTalk, including enterprises and schools, had surpassed 19 million, according to the company. According to QuestMobile, a mobile data service provider, in September 2021 DingTalk had 196 million monthly active users, ranking first in the industry.
DingTalk’s competitors in the mobile office business include Tencent’s WeChat Work (Chinese:企业微信) and ByteDance’s Feishu (Chinese:飞书).