The appointment of Tse follows the transition of Manu Kumar Jain, the previous head of Xiaomi India, who helped Xiaomi grow from being yet another upstart to the largest smartphone maker in India in 2019.
On June 2, 2022, Xiaomi named Alvin Tse as the General Manager for its India business when it is bolstering its efforts to fight increasing competition from rivals including Samsung and looking to rebuild its relationship with the Indian government. India is Xiaomi’s largest international market. Tse was instrumental in shaping Xiaomi’s strategy and execution in its early days and has served multiple roles at the firm over the years. Tse, who is also an angel investor in several Indian startups, was also one of the founding members at Poco, a sub-brand Xiaomi launched before spinning out as an independent business.
The appointment of Tse, who until recently led Xiaomi’s Indonesia business, follows the transition of Manu Kumar Jain, the previous head of Xiaomi India, to a global role as Group VP. Under Jain’s leadership, Xiaomi grew from being yet another upstart to the largest smartphone maker in India in 2019. He left his India leadership position last year. The rejig comes at a crucial time for Xiaomi considering Samsung and Realme are trying to explore the market aggressively.