EqualOcean will carry out a quantitative assessment in multiple dimensions including marketing, innovation, reputation, assignment, country, localization, ESG, and sales, in an effort to unveil the top 100 brands among the emerging global markets.
EqualOcean will hold the 2022 EqualOcean Summit for Globalization (ESG2022) in Shanghai on November 8 during the 5th China International Import Expo (CIIE). In conjunction with the agenda of CIIE, EqualOcean will launch the 2022 China Brand Globalization Index Report & Top 100 List at the summit.
The report will focus on the third generation of global entrepreneurs, not least on brands that have stepped into the development stage since 2010. Instead of merely emphasizing sales, EqualOcean will carry out a brand-new quantitative assessment in multiple dimensions including marketing, innovation, reputation, assignment, country, localization, ESG, and sales, in an effort to unveil the best among emerging global brands.
The third generation of global entrepreneurs, distinguished by their innate globalization thought, are confronted with both sound institutional contexts such as improved global infrastructure and RECP, and obstacles brought by counter-globalization such as the “small yard, high fence” proposed by the Biden Administration. Although de-globalization occurs, these global entrepreneurs are playing an increasingly active role and serve as the backbone in driving the new type of globalization forward.
EqualOcean believes that brand globalization is an inevitable course for enterprises to upgrade in the new era. The optimization of resource allocation on a global scale is the prerequisite for the establishment of undisputed international competitiveness. In recent years, new entrepreneurs from China have emerged in large numbers and exerted their influence in developed markets like Europe and America, as well as in Southeast Asia, India, the Middle East, Africa, Latin America and other regions, from which we see a considerable number of Chinese brands rising.
In the context of China’s higher-level opening up in the new era, the new generation of global entrepreneurs acts their role in bridging China and the world and enhancing interaction via business cooperation. We believe this kind of soft power would make the world better.
2022 China Brand Globalization Index Report & Top 100 List will be published in both Chinese and English, and EqualOcean will distribute the list to all institutions at home and abroad through our own channels.
If you are interested, please contact us by scanning the QR code below.
