15 Companies to Watch in December 2022 —— New Consumption

Consumer Staples Author: 杨斯怡, YiranXing Dec 30, 2022 10:00 AM (GMT+8)

Editor's note: We at EqualOcean tracked the major funding rounds and industry events that took place in China's new consumption space in December 2022. And the following is a list of deals that we have selected for you, based on a number of criteria, including the funding amount, the financial backers, and the segments in which the companies operate.



Weilong Delicious Global Holdings Ltd. (Chinese: 卫龙, HK: 09985), a famous Chinese casual snack manufacturing retailer, listed on the HKSE on 15 December, with its shares offered at HKD 10.56 per share and opened at HKD 10.2 per share.

The funds raised from the listing will be used to expand and upgrade production facilities and supply chain systems, expand sale networks, brand building, product development, and promote the digital intelligence of the business.

ELS Technology

Shenzhen ELS Technology Co., Ltd  (Chinese: 企企通) has completed a Pre-D round of financing from Meridian Capital (Chinese:华映资本). The company has raised hundreds of millions of CNY in total funding throughout the year. ELS Technology is a leading Internet technology company that develops, implements and maintains supply chain information management and supply chain enablement products, focusing on interconnecting enterprises.

Ezviz Network

Ezviz Network (Chinese: 萤石网络, SH: 688475) listed on the Science and Technology Board of the SSE on 28 December 2022, with an issue price of CNY 28.77 (USD 4.13) per share and an issue price-earning ratio of 40.80.

Ezviz, one of the leading brands of high-quality smart home devices in China, is a holding subsidiary of Hikvision. Ezviz uses smart hardware, Internet cloud services, artificial intelligence (AI) and robotics to create an intelligent working, living and learning environment for users.

Taihu Snow Silk

Chinese silk maker Taihu Snow Silk (Chinese: 太湖雪) lists on BSE on 30 December. It will be issued at CNY 15 per share, with a P/E ratio of 17.36x. The public offering will issue 8 million shares, to raise a total fund of CNY 120 million for the company's marketing channel building and branding projects, R&D and testing center construction, and information technology upgrading.

The Suzhou-based company specializes in silk development, design, manufacturing, and sales. Its four major product lines include silk quilts, bedding sets, silk accessories, and silk apparel.

Capital Securities

Capital Securities Corporation Limited (Chinese: 首创证券, SH: 601136) was listed on the SSE on 22 December at an issue price of CNY 7.07 per share.

According to the prospectus, the main business segments of Capital Securities include asset management, investment, investment banking and retail and wealth management.

Huafang Group

Huafang Group (Chinese: 花房集团, HK: 3611), a Chinese live entertainment brand, was listed on the HKSE on 12 December. The sponsors of its IPO were Haitong International and CCB International.

On the day of listing, Huafang Group reached a maximum increase of 28.57%.

Huafang Group is a leading live entertainment brand in China, providing users with a wide range of products and services to build a globally influential online social entertainment ecosystem, launched various products such as Holla, Omega, Camsea, and Monkey in overseas markets.


Shenzhen Pagoda Industrial (Group) Corporation Limited  (Chinese: 百果园), a fruit retailing company, passed the hearing for an IPO on the HKSE on 21 December. It is expected to be listed on January 16, 2023.

Pagoda is a large fruit retail franchise in China. Currently, Pagoda's offline store network consists of 5,351 stores in over 130 cities across 22 provinces and cities in China, of which 5,336 are franchised stores and 15 are self-operated stores.



Food additives company Mupro Ift Corp. (Chinese: 润普食品) pass the hearing of IPO on the BSE.

Founded in 2004, Mupro Ift Corp. focuses on the research, development, production and sales of food additives, and the application areas of its products include soy sauce, confectionery, as well as pharmaceutical and agricultural industries.

Huiding Insurance

Huiding Insurance (Chinese: 汇鼎保险) was purchased by NIO (Chinese:蔚來汽车, SW: 09866) on 15 December.

Founded in 2014, Huiding Insurance engages in preparing insurance plans, selecting insurers and handling insurance procedures for policyholders; assisting insured persons or beneficiaries in making claims; reinsurance brokerage; providing disaster prevention, loss prevention or risk assessment and risk management consulting services for principals.


Shenzhen BaiXingLong Creative Packaging Co., Ltd (Chinese: 柏星龙, BJ: 833075) was listed on the BSE on 14 December. BaiXingLong is a creative packaging solution provider, integrating brand strategy planning, creative design, technology development and product delivery.

OK Science and Technology

OK Science and Technology Co., Ltd. (Chinese: 欧克科技, SZ: 001223), a manufacturer of intelligent equipment for household paper, was listed on the main board of SSE on 12 December.

Founded in 2011, OK Science and Technology focuses on the research and development, production, sales and service of household paper intelligent equipment, providing customers with fully automated intelligent equipment and comprehensive solutions for household paper manufacturing, processing and packaging.


Dalezhuang (Chinese: 大乐装), a Chinese one-stop delivery platform for assembled buildings, has raised nearly CNY 100 million in Series B round of financing, led by VCPegasus (Chinese: 神骐资本), followed by Eastern Bell Capital (Chinese: 钟鼎资本) and others, with China Renaissance (Chinese: 华兴资本) as the exclusive financial advisor.

This round of funding will be mainly used for product development and market expansion.

Els Pet

Els Pet (Chinese: 小壹智能), a Chinese pet smart products ODM company, has raised tens of millions of CNY in a Series A round of funding exclusively from Jinding Capital (Chinese: 金鼎资本). This round of financing is mainly used to deepen the supply chain.

Founded in 2016, Els Pet is a company dedicated to providing OEM/ODM services for smart pet brands, whose products are now sold to more than 20 countries and regions around the world. It has reached strategic cooperation with many well-known pet supply brands.

BR Clinic

BR Clinic (Chinese: BR光电保养), a Chinese medical beauty brand, received a CNY 100 million investment from Kennede Electronics MFG. CO., LTD. (Chinese小崧科技, SZ: 002723) in December 2022. The funding will be mainly used for brand communication, talent acquisition, and others.

Founded in 2021 in Shanghai, China, BR Clinic is a lifestyle chain brand with light medical aesthetics as its carrier. The brand aims to reshape the relationship between consumers and medical beauty institutions.

QuantaSing Group

QuantaSing Group (Chinese: 量子之歌), a lifelong learning platform, filed an IPO application to list on NASDAQ under the ticker symbol "QSG" on 21 December, with participation from Citigroup, CICC and Tiger Securities.

The funds raised will be used to enhance the user learning experience and content development capabilities, expand service offerings and overseas services, improve technology infrastructure, and marketing and branding.