Data drives digital upgrading of scenic spots.
Smart travel service provider Xiaoluyun (Chinese: 小鹭云) has recently completed a new round of financing of nearly CNY 10 million. The funding is a joint investment from old shareholders and individual investors. This round of financing will be used for the construction of the operating system and the development of overseas markets. The company completed its first round of financing of CNY 10 million in January 2022 invested by CVIT Capital (Chinese: 工信资本).
Focusing on smart travel, Xiaoluyun is a digital construction service provider that provides services such as digital guides, smart travel, and smart scenic Software as a Service (SaaS) management systems for scenic spots.
Founder Le Ziru said that Xiaoluyun is committed to using digital technology to solve the needs of in-travel scenarios. In the past year, it has opened up the cloud background of digital guides, cloud ticketing and secondary consumption, and deeply linked the managers of scenic spots on the B-side and consumer tourists on the C-side. Xiaoluyun continues to promote the strategy of "digital upgrade + landing operation". Through in-depth cooperation with excellent business suppliers and operators, it has achieved coverage of 1,000+ scenic spots. In 2022, its revenue exceeds CNY 30 million and the number of users exceeds 6 million.
Realizing B and C double-terminal interconnection is of great significance to Xiaoluyun. On the one hand, the B-end can intelligently operate scenic spot ticket verification and visually manage merchant account distribution. Operational data can be used to analyze tourist sources, number of people, gender, age and other information. On the other hand, C-end users have realized the digitalization of food, accommodation, entertainment and shopping in in-travel scenarios through digital guides, and the online social interaction needs have been greatly satisfied, fully upgrading the tourist experience.