Compared with the previous funding round, the changes of ChiefClouds(Chinese：驰骛科技) in this round are mainly focused on two aspects: product and customer base.
Founded in 2007, ChiefClouds is a platform based on big data and cloud services that aims to improve operational efficiency and reduce operating costs for enterprises. The company recently announced that it has successfully closed a new round of financing. The round was led by Hang Sheng Digital Industry Fund (Chinese：恒生数字产业基金), followed by Shaanxi Investment Growth Fund (Chinese：陕投成长基金) and long-time shareholder IDG Capital. Proceeds from this round will primarily be used to further enhance product competitiveness and accelerate market expansion.
ChiefClouds provides consumer-focused data middleware and marketing applications for enterprises, including building an enterprise consumer data platform CDP as the basis for building digital media and position optimization, CRM, smart shopping guide and other key marketing products, and empowering their data. Since its founding, the company has established in-depth cooperation with dozens of industry leading brands such as Unilever, Mengniu, Abbott, Starbucks, Dyson, Nepal and SAIC GM.
Compared with the previous round of financing, ChiefClouds' changes in this round are mainly focused on two aspects of products and customer groups.
First, the product level is more standardized and modularized, and a marketing system with multiple business scenarios for different users has been built, and the function of the PaaS layer has been further deepened. In the past, the products were mainly for C-end customers, but now they are transitioning to some small B-customers, such as managing and analyzing the business data of small B-customers, and refining the operation of marketing objects in different scenarios. After expanding to the refined operation of terminal stores, it is easier to realize the integrated operation of BC.
Second, the customer side mainly for large customer groups for further expansion, such as Procter & Gamble, Nestle, Mead Johnson and so on, enterprises can get access to the increasing level of customer volume, the subject area will also continue to expand, also makes the ChiefClouds delivery and service process more standardized.
After this financing, ChiefClouds will further strengthen the technical advantages of the product, attract more talented people and expand the marketing. Zhang Jiao, COO of ChiefClouds, told 36 Krypton that there is still a lot of room for ChiefClouds to cover the head customers, so it will strengthen cooperation with the head customers of the track, and in terms of customer groups in terms of customer groups, ChiefClouds will expand cooperation with the automotive, healthcare and financial industries, in addition to deepening the pan-retail industry.
Chiefclouds's competitors include Weimob(Chinese：微盟科技), JINGdigital(Chinese：径硕科技) and Jiemian(Chinese：界面科技)