The AIGC wave is unstoppable. The content industry is undergoing a major transformation, creating opportunities and challenges for creators. The cost of content production has come down and creativity has become more important.
AIGC is here, what about content creators?
It is not surprising that AI technology has become the focus of content creators, and there is already a lot of discussions that its application and development will reshape the daily creation habits of content creators and provide more opportunities and space for creators to show their creativity.
Through AI technology, video creators can significantly lower the production threshold, reduce the manual consumption of the process, and reduce the differences in tools and technology, thus gaining more creative power and freedom.
Take the example of high-cost video content. The documentary "Forty Years of Activism" by blogger @大象放映室 is a "video chronicle" with one video per year from 1978 to 2020 to commemorate the major events in China's history. The project is so massive, costly and time-consuming that the blogger team started the first phase in June 2020 and took nearly three years to complete the 23 years of videos. For this type of video, which focuses on the combination of events, the cost of organizing the material for the blogger team is higher than showing creativity. Along with the development of AIGC, the process of manual consumption of video creators will be greatly reduced. For example, through AI technology such as automatic identification, excerpting and labeling, creators can finely manage and classify a large amount of video material, so as to find the required material faster. This not only improves the efficiency of material organization but also provides more creative space for post-production and editing.
The accelerated development of AI technology also allows creators to stop worrying too much about the difficulty of creating and give full play to their imagination and creativity.
Microsoft programmer blogger @码农高天 analyzed the pitch of singers at the New Year's Eve concert using AI, and not only recognized who was off-key but also found the singers who were suspected of faking. Blogger @jyhachi used the AI tool Runway's video-to-video model to convert pieces of his past videos into a style called "My One-Minute Multiverse," and users were amazed by the results: "AI can already do that!"
These bloggers explored AI technology, allowing viewers to see the most advanced applications of the technology, while also making other creators aware of the need to adapt to the development trend of the AIGC era as soon as possible.
On the one hand, creators need to learn and master relevant AIGC tools and technologies, which can improve their own creative ability and production efficiency, as well as gain more creative tools and sources of inspiration. Many AIGC-related videos have been produced on B Station, which are important materials for creators to learn and refer to.
On the other hand, creators need to improve the quality and uniqueness of their own content, and in the era of AIGC, the creation threshold and technical difficulties have been lowered, and creators are bound to face more competition and challenges. Only by focusing on the content itself can creators win the favor of users and compete in the market.
In the AIGC era, creators are bound to spend more time and energy on the key issues that are really "high threshold": topic selection, creativity, thinking and planning.