On June 30, 2023, Guangdong Pisen Electronics Co., Ltd. (hereinafter referred to as "Pisen" or 品胜) officially submitted its prospectus and announced its plans to go public on the Shenzhen Stock Exchange Main Board, with CITIC Securities（中信证券）as the sponsor.
Pisen, established in 2003 and located in Shenzhen, is a national-level high-tech enterprise that integrates research and development, design, production, and sales. Pisen is committed to using technology to build a comprehensive and wonderful smart life, always adhering to the concept of winning through quality and creating technology-driven aesthetic products that touch people's hearts.
The company's product portfolio primarily encompasses new energy power support, audio-video transmission, digital accessories, smart small appliances, and car accessories, maintaining a leading position in sales within the industry.
After nearly a decade of hard work and innovation, Pisen has grown into a highly recognized international consumer electronics brand, enjoying successful sales across six continents worldwide. Pisen will continue to focus on technological innovation and user-centric services as its core competitive advantages, continuously creating distinctive products and ecosystem services, and sharing the boundless beauty of life brought by technological innovation with the world.
According to data published by Meta, the global 3C market reached USD 1.36 trillion in 2021, with its share of global GDP steadily increasing. A report by 168report predicts that the global 3C electronics market is expected to reach USD 1,976.2 billion by 2026, with a compound annual growth rate of 5.8% during the forecast period (2021-2026).
In terms of international expansion, 3C products have always been a popular segment, accounting for 27% of China's total export volume. However, popularity also means intense competition, with competitors such as UG REEN（绿联）, Anker（安克）, Baseus（倍思科技）, and Xiaomi（小米）.
In the future, Pisen will further accelerate its international expansion, deeply understanding the demands of consumers in different global markets for products and services. While establishing a unified global brand image, the company will also emphasize the localization of its products, services, and brand communication.