On July 12, cross-border branded e-commerce company Sailvan Times Technology Co. （赛维时代）that, the opening price of Sailvan Times was CNY 30.18, up 48% from the issue price, and up to now, the company's share price has further risen, with a market capitalization of about CNY 13 billion.
Founded in 2012, Sailvan Times is a technology-driven export cross-border branded e-commerce company, which meets the needs of global consumers for high-quality and personalized fashion life through its platform-based rapid response capability. Adhering to the mission of "making a better life within reach", the company is committed to becoming a technology-driven intelligent business platform, and has gradually polished its platform-based rapid response capability integrating product development and design, brand incubation and operation, and supply chain integration by continuing to cultivate at the basic platform layer, sales side and supply side.
At the basic platform layer, the company has the ability to digitize the whole chain and has built an agile organizational structure of "small front-end + big center"; at the sales side, the company builds a multi-category extension capability supported by brand matrix based on cross-regional and cross-platform sales network; at the supply side, the company relies on the ecology of huge and high-quality suppliers, the layout of global warehousing and logistics network, and the ability to develop products through the integration of supply chain integration and product development. On the supply side, the company relies on a large and high-quality supplier ecology, global warehousing and logistics network layout, and empowers production through its self-developed garment flexible supply chain system to build efficient supply capacity.
Currently, the main sales channels of Sailvan Times are third-party e-commerce platforms such as Amazon, eBay, Walmart, etc. and self-owned websites of vertical categories such as SHESHOW, RetroStage, etc. Its online marketing network has covered the U.S., Germany, the U.K., etc., and realized the multi-channel operation mode of third-party e-commerce platforms and self-owned websites, and has formed a huge cross-region, cross-platform sales network.
eMarketer research data shows that in 2022, the global retail e-commerce sales of about USD 5.7 trillion U.S. , it is expected that this figure will continue to grow in the next few years, to 2026 will reach about USD 8.1 trillion U.S., becoming a new growth point for global consumption. The USD 5 trillion online retail market also provides a large enough market space for Chinese brands to go overseas.
In the cross-border e-commerce industry has emerged domestic brands such as AliExpress（速卖通）, Temu, SHEIN, GLOBALEGROW（环球易购）, AUKEY （傲基电商）, Youkeshu Group（有棵树）, Anchor Innovations（安克创新）, as well as international brands such as Amazon, Ebay, Shopee, Lazada, and so on. According to the General Administration of Customs, China's cross-border e-commerce import and export scale reached CNY 2.1 trillion in 2022, up 7.1% year-on-year.
After deducting the issuance costs, the funds raised by Sailvan Times will be invested in the construction of supply chain and operation center system for fashion industry, logistics warehouse and storage construction, and brand construction, etc. in order of priority.