On the afternoon of July 13, 2023, Juewei Food(Chinese：绝味鸭脖）released its 2023 semi-annual performance forecast. It disclosed that the company expects to achieve operating income of CNY 3.65 billion（USD 5.65 million）to CNY 3.70 billion（USD 570 million）in the first half of 2023, up 1.5% year-on-year from the same period last year. The company expects to achieve Net Profit of fluctuating between CNY 228 million and CNY 243 million in the first half of 2023, up 15.22% year-on-year.
Founded in 2005, Juewei Food is the Longyi of leisure braised products. The company is committed to technology research and development and taste innovation. It has developed a series of flavors such as "Signature Flavor", "Black Duck Flavor", "Sauce Duck Flavor", "Five Fragrance Flavor", and "Rattan Pepper Flavor". Taste differentiation contributes to its product matrix.
According to the official website of Juewei Food, the company has a total of 14,921 stores and 21 production bases (including those under construction), forming a production, supply and marketing network system all over the country. The company's product categories mainly cover poultry, livestock, vegetables and beans, and a diversified category matrix with duck by-products as the leader and poultry products as the core.
According to iiMedia Research (Chinese：艾媒咨询) data , the scale of China's halogen products industry will reach CNY 329.60 billion（USD 50.71 billion） in 2021, and it is expected to exceed the CNY 400 billion（USD 61.538 billion）mark in 2023. From the perspective of the halogen products consumption Group Profile, 64.5% of the halogen products consumers are concentrated in East China, South China and North China, nearly 80% of the halogen products consumers are young and middle-aged people aged between 22 and 40, and about 65% of the consumers' income is between CNY 5001（USD 773.27）and CNY 15,000（USD 2319.18）.
Juewei Food end point stores cover 31 provincial-level administrative regions and Hong Kong and Macau special administrative regions in China, achieving nationwide coverage of stores, and since 2017, it has continued to carry out overseas market layout and entered Singapore, Canada, Japan and other markets.
At present, the leading enterprises in my country's leisure braised food market are Juewei Food, Zhou Hei Duck（Chinese：周黑鸭）and Huang Shanghuang（Chinese：煌上煌）. From the perspective of the key layout areas of the enterprise, the revenue of Juewei Food mainly comes from Central China, East China and South China, and the revenue of the three regions accounts for 27.38%, 22.69% and 19.69% respectively. The revenue gap between regions is small, and the national layout is relatively perfect; Zhou Hei Ya's revenue mainly comes from Central China, accounting for more than half of the revenue, and regional sales Dependence is strong; Huang Shanghuang's revenue mainly relies on Jiangxi, Guangdong, Zhejiang and other places, and the revenue of the three provinces accounts for 76.23 The main regional dependence is extremely strong, which is not conducive to the nationwide layout of enterprises.
According to the announcement, the main reasons for the change in the company's performance in the first half of 2023 are: benefiting from the recovery of sales brought about by the recovery of consumption, and compared with the same period last year, the company has significantly reduced subsidies and investment in the market.