HAIDILAO INTERNATIONAL HOLDING LTD. (hereinafter referred to as "Haidilao（Chinese：海底捞）") The official website data predicts that the revenue from continuing operations in the first half of this year will be no less than 18.80 billion yuan , a year-on-year increase of at least 23.7% , and the Net Profit will be no less than CNY 2.20 billion（USD 340 million）, compared with CNY 72 million（USD 11.15 million） in the same period last year，On July 30, 2023 . Its announcement that the revenue growth was mainly due to the increase in passenger flow and the reopening of stores, while the profit improvement was due to the increase in turnover rate and the improvement in operating efficiency. Affected by the news, the company's stock price closed up 12.17% on July 31.
Haidilao was established in 1994 with its headquarters in Jianyang, Sichuan. The founder and chairperson is Zhang Yong. Haidilao is a large-scale cross-provincial direct catering private enterprise that mainly operates Sichuan-style hot pot and integrates the special beige colors of hot pot from all over the world.
As of June 30, 2022, Haidilao's official website data shows that Haidilao has 1,435 directly operated restaurants worldwide, of which 1,310 stores are located in the Chinese mainland, 22 stores are located in Hong Kong, Macau, and Taiwan, and 103 are located in 11 other countries.
The market size of China's hot pot industry will reach CNY 499.80 billion in 2021 by consulting the "2022 China Hot Pot Industry Development and Consumer Behavior Monitoring Report" by iiMedia, and it is expected that the market size will reach 668.90 billion yuan in 2025. Compared with other catering industries, the hot pot catering industry is easier to achieve scale and standardization. According to the survey data, Sichuan and Chongqing hot pot is the most popular hot pot category among consumers (58.7%), and Mao Dai (54.9%) and Shrimp Slip (52.2%) are the most popular hot pot items among consumers. Zhang Yong, Haidilao's founder, once expressed his confidence in Haidilao: "If you want to know what is not worthy of the name, just look at Haidilao."
Viewing Haidilao's official website Data Discovery, Haidilao and its subsidiaries are mainly engaged in catering business outside the Greater China region (including Chinese mainland, Hong Kong, Macau and Taiwan ). Since opening its first restaurant in Singapore (South East Asia region) in 2012, as of March 31, 2022, Haidilao has opened 97 restaurants in 11 countries on four continents. As of the end of 2022, Haidilao had a total of 103 restaurants in 11 countries.
The leading hot pot companies in China include: Haidilao, Xiabu Xiabu（Chinese：呷脯呷脯）, DE ZHUANG（Chinese：德庄火锅）, etc. Overseas include Little Sheep Mongolian Hot Pot（Chinese：涮涮羊）: Little Sheep is a famous chain brand of shabu mutton hot pot in China, and has also opened many branches around the world, including the US, Canada, Australia and other places; and Shabu Shabu: Shabu Shabu is a kind of shabu shabu hot pot in Japan, and there are also many well-known chain brands around the world.
The market believes that with the recovery of passenger flow and the addition of efficiency improvement measures, it is not difficult for Haidilao to achieve profitability, but how many stores can be opened in the future depends on the turnover rate . Haidilao currently consumes more than CNY 100 per capita, and as high-quality services become the industry standard, consumers are beginning to return to taste and cost performance.