Shanghai Yule Network Technology Co., Ltd. (“Senser”) announced the completion of the B+ round of financing.
Senser was founded in 2017, it is a global fashion and luxury goods platform that provides brand dominated experiential shopping, as well as online boutique display and product sales services for luxury brands. It connects 200 luxury goods counters in over 60 countries worldwide, over 3,400 brands and 500,000 fashion luxury items are being listed.
According to Senser, the company collaborates with DHL to ensure that goods can be delivered as soon as possible. To ensure that consumers can purchase 100% of the authentic products, Senser has established overseas warehouses in many countries, and has partnered with China Inspection and Certification Group to jointly develop inspection standards for products, enabling customers to make purchases with confidence.
According to Frost&Sullivan, the global fashion luxury market size was USD 189.9 billion in 2016, it reached USD 289.6 billion in 2021, with a rapid growth rate. The growing luxury consumption market and the pursuit of personalization by consumer groups are the main reasons for the growth of the fashion luxury market.
In addition to Senser, several companies are competing in the luxury consumption service market, such as Master Bao (包大师)，Luxsens (凯宏电子商务), and Xiu (走秀网) in China, Farfetch, Net-a-Porter in the United Kingdom, Barneys New York in the United States, Ｍytheresa in Germany, and Luisa Via Roma in Italy.
Sen Yue, consumer investment manager of Xiaohongshu, stated: " the high threshold and strong trust for luxury goods trading, Senser 's deep cultivation and accumulation in the supply chain, customer stickiness, and repurchase performance are all impressive. We are pleased to see that Senser has further improved operational efficiency in its cooperation with Xiaohongshu. We look forward to both parties continuing to better serve more users in future cooperation.”
This round of financing for Senser was exclusively invested by a social media and e-commerce platform Xiaohongshu (小红书), Lighthouse Capital (光源资本) acted as the financial advisor. This round of financing funds will mainly be used for marketing promotion, digital service system construction etc.